SOBE LAUNCHES NEW SOBE SYNERGY

NORWALK, CT – June 9, 2003 – South Beach Beverage Company formally announced today that it will add a new family of “healthy refreshment beverages” to the popular SoBe beverage lineup this summer. The SoBe Synergy line has been designed specifically as a vending category entry, and adds five new great-tasting flavors to the company’s existing SoBe better-for-you beverage options.

Packaged in 11.5 oz. cans, SoBe Synergy flavors include Kiwi Strawberry, Fruit Punch, Mango Orange, Lemonade and Grape. Each flavor will boast 50% real juice content and will be fortified with vitamins, calcium and zinc. SoBe Synergy’s low calorie content (80 calories per 8 oz. serving) and lower sugar content (compared to 100% juice products) is also expected to attract consumers.

“In recent months, the beverage industry as a whole has been challenged to develop a wider array of ‘better-for-you’ products,” said SoBe Chief Operating Officer, Tom Bené. “SoBe Synergy meets that demand, broading SoBe’s healthy refreshment portfolio and leveraging Pepsi’s vending strength to become an even more valuable player in the better-for-you category.”

SoBe Synergy was tested in three markets this spring. The company has plans to roll the brand more broadly during the fall timeframe.

SoBe Synergy will retail for $.75 – $1.00 and consumers will be able to purchase SoBe Synergy flavors at vending outlets throughout the country this fall.

If you have questions regarding SoBe Synergy or any other SoBe beverages, please contact Kristine Hinck at SoBe (khinck@lizmail.com or 203.899.7163.)