Jones Soda Co. to Launch Line of Sugar-Free Jones Soda

SEATTLE–(BUSINESS WIRE)–Aug. 21, 2003–Jones Soda Co. (the “Company” or “Jones Soda”) (OTC:JSDA; TSXVE:JSD), announces today that it will introduce three new Sugar-Free flavors in its popular Jones Soda line.
In early September, Jones Soda will launch Sugar-Free Black Cherry, Sugar-Free Root Beer and Sugar-Free Ginger Ale. These new Jones Soda flavors will be sweetened with Splenda, a sweetener that has been recognized as one of the best “zero calorie” sweeteners available in the market today.

Peter van Stolk, President & C.E.O., stated, “We are excited to launch our new Sugar-Free flavors to extend our Jones Soda flavor line-up. We are confident in the sweetener Splenda, and the taste profile it delivers to our customers. Sugar-Free Jones is a ‘zero calorie, zero carbohydrate beverage’ with full flavor that meets and exceeds our expectations.”

Headquartered in Seattle, Washington, Jones Soda Co., manufactures its Jones Soda, Jones Naturals, Jones Energy and Whoopass brands and sells it through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you’d never expect to find a soda.

This press release contains forward-looking statements and projections concerning the Company’s plans, strategies, expectations, predictions and financial projections concerning the Company’s future activities and results of operations and other future events or conditions, and are “forward-looking statements” as defined by the Private Securities Litigation Reform Act of 1995. Words such as “expect,” “believe,” “anticipate,” “may,” “will,” “plan,” “intend,” “estimate,” “could,” and other similar expressions are intended to identify these forward-looking statements. In particular, statements in this release regarding potential growth opportunities, working capital and cash flow management, operational and expense controls, profitability and results of operations are forward looking. Statements in this press release, and elsewhere, that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company’s actual results of operations. These statements by the Company are subject to certain risks, including, among others, future demand for Jones Soda, Jones Naturals and Whoopass, competition from other businesses providing similar products, the ability to maintain profitability and control expenses and the Company’s ability to successfully execute its business strategy. These and other risks and uncertainties are discussed in more detail in the Company’s periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, which are available at the SEC website at www.sec.gov.

The Toronto Venture Exchange has not reviewed and does not accept responsibility for the adequacy of the content of the information herein.

Contact:
Jones Soda Co.
Jennifer Cue, 206-624-3357
jencue@jonessoda.com