CAMPBELL SOUP COMPANY ENTERS NEW AGE BEVERAGE CATEGORY WITH INTRODUCTION OF ENERGY DRINK LINE

@@img1 Invigor8TM, the newest addition to the V8® beverage franchise, will debut at the National Association of Convenience Stores show in Chicago this month.

With the introduction of the Invigor8 energy drink line, V8 enters the nearly $1 billion energy drink segment in the new age beverage category for the first time.

V8 beverages continues its history of innovation with Invigor8, as it is the only nationally distributed energy drink on the market featuring 100% juice and no added sugar.

Invigor8 will debut in two varieties – Energy Boost and Nutrition Boost – each of which will feature the brand’s unique blend of 100% juice, with B3 (niacin), B6, B12 and antioxidant vitamins A & C.

Energy Boost is the healthy energy drink that contains caffeine and guarana in a light and fruity strawberry/grapefruit flavor.

Nutrition Boost is the healthy nutritional drink that is also an excellent source of vitamin E and a good source of calcium and potassium in a refreshing peach/pineapple flavor.

Invigor8 is non-carbonated and will be available in an 8 oz. single-serve can and a multi can 4-pack.

Invigor8 is scheduled to debut this January in stores nationwide and it will be supported by a fully integrated marketing campaign

Suggested retail price is $1.99 for the single-serve can and $6.99 for the multi can 4-pack.