IZZE Natural Sparkling Fruit Juice Goes National and Convenient With 7-Eleven Stores

More Consumers Can Now Enjoy the Unique, 100 Percent Natural IZZE Fruit Juice and Sparkling Water Beverage

What’s inside matters.

A growing number of consumers — health-conscious Americans searching for alternatives to sugary soft drinks — know this.

The team at the Boulder, Colo.-based IZZE Beverage Company — socially conscious individuals equally committed to philanthropic organizations and to their 100 percent natural IZZE Sparkling Fruit Juice — know this.

Owners of corporate and franchised 7-Eleven(R) stores around the country — progressive retailers who are embracing the all-natural philosophy and are stocking their shelves with healthy beverages — know this. And now 7-Eleven stores can add another healthy alternative to their product mix: IZZE Natural Sparkling Fruit Juice.

IZZE is a new, all-natural sparkling fruit juice inspired by European sodas. A pure and simple blend of 100 percent fruit juice and sparkling water, IZZE contains no added sugars, caffeine, preservatives or artificial flavors. One bottle of IZZE Sparkling Fruit Juice provides a full serving of fruit along with the hydration of natural spring water.

“Consumers are embracing healthy, all-natural beverages,” said Debbie Wildrick, 7-Eleven category manager for non-carbonated beverages. “With IZZE juices the sugars come naturally from the fruit, and I think our customers will appreciate that.”

IZZE comes in four flavors — Sparkling Blackberry, Sparkling Lemon, Sparkling Grapefruit and Sparkling Pear. 7-Eleven will carry the grapefruit, lemon and blackberry flavors in individual, 12-ounce glass bottles highlighted by their own rail strip. Suggested retail price is $1.49 a bottle.

IZZE has been well received by consumers in a variety of retail outlets throughout Colorado since its launch in June 2002. It is now available nationally in Wild Oats Markets and 7-Eleven stores. IZZE can also be found in parts of California, Texas, Oregon and Washington state, and most recently in Chicago and Detroit. Retailers that carry IZZE include natural food stores such as Whole Foods, convenience stores such as 7-Eleven, grocery stores, gourmet delis and mom-and-pop-stores.

IZZE Beverage Company was started by two friends, Greg Stroh and Todd Woloson. The original concept was to have some fun while raising money and awareness for the Global Education Fund (GEF). GEF is a non-profit organization started by Woloson and his wife, Eliza, in 1996 to develop libraries for underprivileged children throughout the world.

In addition, IZZE supports Discover the Arts through film festivals, culinary events and other art-related endeavors, as well as Discover Conservation through alternative energy initiatives and trail maintenance events.

From the beginning, Woloson and Stroh wanted IZZE to be more than a product. IZZE is designed to be part of a healthy, conscientious lifestyle, both internally and externally.

“We’re really trying to position this product as a new category under the banner ‘Simple-Healthy-Refreshment.’ We wanted a product that appealed to well-informed consumers that care about the world around us,” said Woloson, IZZE president.

By creating a 100 percent natural beverage and exhibiting a strong commitment to philanthropic ventures that contribute to the individual and the world as a whole, IZZE demonstrates an intelligent, holistic balance of health and conscientious thought.

“When consumers drink IZZE, they’re making a statement — what’s inside matters,” said Stroh, IZZE vice president of sales. “They’re adopting the quality of the product, the all-natural ingredients, the great taste, the passion of the people inside the IZZE Beverage Company family, and our philanthropic approach to building business.”

IZZE Natural Sparkling Fruit Juice is available nationally in 7-Eleven stores and Wild Oats Markets. It is also available in natural food stores, grocery stores, gourmet delis and mom-and-pop stores in Colorado, California, Texas, Oregon, Washington, Chicago and Detroit. IZZE is sold in 4-packs and in single-serve, 12-ounce glass bottles. Suggested retail price is $1.29-$1.49 per bottle or $4.99 per 4-pack. IZZE flavors include Sparkling Blackberry, Sparkling Grapefruit, Sparkling Lemon and Sparkling Pear.

For IZZE Beverage Company
Howard Wishner, 203-536-4792