Coca-Cola Enterprises Inc. (NYSE: CCE) today announced that Terrance M. Marks has been elected a corporate vice president and chief revenue officer – North American Group. In addition to revenue management, Mr. Marks will have responsibilities for coordination of package development, innovation, and planning for the North American Group.
“Terry Marks has the insight, background, and field experience needed to lead our revenue management initiative,” said David G. Van Houten, Jr. president, North American Group. “Revenue management is vital to our long-term growth and to our ability to drive value for our customers. Terry’s knowledge of each aspect of our business will be invaluable as we strengthen this function of our business.”
Mr. Marks began his career in the Coca-Cola system in 1987 as an account manager. In 1989, he served as sales center manager in Los Angeles, and became vice president general manager of the New England division in 1994. In 1999, Mr. Marks was named vice president and chief financial officer of the Eastern North American Group. He most recently served as region vice president in the North American Group.
Coca-Cola Enterprises Inc. (NYSE: CCE) is the world’s largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. Coca-Cola Enterprises sells approximately 80 percent of The Coca-Cola Company’s bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands.
CONTACT: Coca-Cola Enterprises Inc., Atlanta
Scott Anthony, 770/989-3105
Laura Asman, 770/989-3023