SOUTH FLORIDA MAKES THE SWITCH, THE SWITCH TO 100% JUICE THAT IS 100% CARBONATED

Richmond, Virginia–The Switch Beverage Company, makers of the only blended juice that is 100% juice and 100% carbonated finds an opportunity in South Florida with Lucky Distributors, Inc.

Lucky Distributors, a South Florida based beverage distribution company opened their doors in May 2003 with their first product line, Rox Energy Drink. Lucky Distributors is owned by, Jason McCobb and Bob Bridgham, both former employees of the Red Bull distributor in south Florida.

Lucky Distributors will distribute The Switch in Palm Beach, Broward, Dade, and Monroe counties. They will follow the same “grassroots” method that The Switch has applied to their success, which has made them the fastest growing beverage in the nation, according to SPINscan, the leading sales data resource in the health food channel.

One of Lucky’s primary focuses will be to bring The Switch to South Florida school systems where students, teachers, and parents alike are looking for alternatives to sugar and caffeine laden sodas. “The Switch gives schools a chance to offer their children something healthy with a great taste. We need to get away from mortgaging our children’s health for a few dollars”, says Jason McCobb, President of Lucky Distributing.

The Switch is already being offered in many schools in California, New York, New Jersey, and Minnesota with phenomenal results. It is reported that an average of forty cases per week are sold from these schools in California.

The Switch is 100% juice that is 100% carbonated. There are no preservatives, no sugar added, no corn syrup, no caffeine, no artificial flavors nor colors, and no mystery ingredients. Just juice and carbonation. The Switch is available in 10 unique flavors: Watermelon Strawberry, Orange Tangerine, Apricot Peach, Orange Mango, Black Cherry, Grape, Lemonade, Cranberry Ginger, Citrus Blend and Fruit Berry.

For more information about The Switch, log onto www.getoffthehype.com .

For Immediate Release

Contact:
Bill Sipper, Switch Beverage Company, 804-675-4156;
Jason McCobb, Lucky Distributors, (954)263-9148