Diet Steaz? Yes Pleaze!!!

(Bucks County, PA) Low carb dieting is one of the leading diet trends in the U.S.; over 50% of Americans follow a low carb-eating regime. While these trends point towards increased growth in the diet drinks marketplace, research shows that consumer concern about the health effects of artificial sweeteners is also on the rise. Coming to the rescue of health conscious dieting consumers worldwide, the Healthy Beverage Company introduces the first ever certified organic diet drink that contains the added health benefits of green tea in the form of an all natural, low calorie dietary supplement. Diet Steaz Sparkling Green Tea combines the low calorie and low carb lifestyle trends with a healthy twenty-first century twist, to fulfill the needs of today’s health conscious dieter.

Micro-brewed from the finest organic Ceylon green tea, Diet Steaz is Certified Organic by Quality Assurance International (QAI) and fortified with vitamins A, C and the Hawaiian stevia plant. With three mouthwatering flavors including Black Cherry, LemonLime, and Cola, Diet Steaz offers the classic taste and bubble of a carbonated diet drink without all of the chemical preservatives, artificial flavors and artificial sweeteners used in most mainstream brands. Lightly sweetened with 5 grams per serving of nature’s purest sweetener, organic cane juice, Diet Steaz is suited to a “tea” for carb conscious consumers.

Contrary to the common perception of diet drinks, Diet Steaz is loaded with health benefits. Each 12 ounce bottle contains the health benefits typically found in a cup of green tea and the organic leaves selected are grown in the mystical mountains of Sri Lanka. Green tea contains abundant supplies of potent natural antioxidants.

“Diet Steaz will revolutionize the diet drinks industry,” says Eric Schnell, Co-Founder of The Healthy Beverage Company. Eric and his partner Steve Kessler, “The Healthy Soda Guys” have set themselves the goal of creating healthier alternatives to favorite mass-market beverages. “Choosing a diet drink used to mean sacrificing healthier ingredients for fewer calories. Consumers don’t have to make any sacrifices drinking Diet Steaz, it tastes great, it’s low in carbs and it’s good for kids and adults alike. No other diet drink has ever been able to achieve that; Diet Steaz is truly unique.”

The Healthy Soda Guys are serious about their commitment to organic farming and sustainable agriculture and believe that there are healthy, fun, great tasting alternatives to all types of products. Their mission to change the world one drink at a time was celebrated in the December 2003 issue of Entrepreneur Magazine in the cover article titled Hot Stuff for 2004 – Entrepreneur’s best businesses.

Diet Steaz Sparkling Green Tea will be available nationally by mid December in select natural food stores and gourmet supermarkets, right in time for the New Year’s Resolution Diets. Diet Steaz and Steaz Soda are distributed nationally by Liberty Richter, Saddle Brook, NJ (201) 843-8900. To learn more about both lines contact Eric Schnell, Co-Founder, The Healthy Beverage Company, MB#356, 2865 South Eagle Road, Newtown, PA 18940. Phone (215) 321-8330, fax (215) 321-8335, visit www.healthybeverage.com or call Christie Communications at (805) 565-4122.

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Contact:
Diana de Lamadrid
Christie Communications
(805) 969-3744
diana@christiecomm.com

Eric Schnell
The Healthy Beverage Company
(215) 860-8180
eric@healthybeverage.com

December 1, 2003 3 pages