Coke Having Trouble in UK Using “Pure” on Dasani Label

While this will come as no surprise to anyone in the beverage industry, the UK media is having a field day over the fact that Dasani is simply purified “tap water”. Dasani, which is currently the number 2 bottled water in the USA, is currently in the process of being launched in the UK and has invested £7m in the process.

For more information, read the BBC’s coverage:
http://news.bbc.co.uk/1/hi/uk/3523303.stm