Lower in Carbs, High in Taste and Nutrition…Snapple-a-Day is Introducing a New Fat-Free, Low-Carb Lifestyle Nutritional Beverage

Snapple-a-Day(TM) is providing another mouth-watering way for carb-conscious consumers to reduce carbs and fat in their diets and get needed vitamins and minerals with new Snapple-a-Day Fit for a Low Carb Lifestyle(TM) nutritional beverage. Available since January in three fat-free flavors – Berry Banana, Blueberry and Mango Lime – new Snapple-a-Day Fit for a Low Carb Lifestyle is providing three delicious and healthful options for those individuals who are looking to maintain a healthy diet.

With an estimated twenty-five million Americans following Atkins,(1) Snapple-a-Day Fit for a Low Carb Lifestyle is a perfect nutritional beverage for America’s changing dietary needs. With 24 vitamins and minerals, ‘net 9’ grams carbohydrates and 0 grams of fat– in addition to seven grams of dietary fiber, seven grams of protein and 100% of Vitamins C and E– new Snapple-a-Day Fit for a Low Carb Lifestyle is a delicious way to keep fit.

“Whether following a low-carb diet or just adapting your diet to include less sugar, Snapple-a-Day Fit for a Low Carb Lifestyle is an excellent way to enjoy a portion- controlled, nutritious beverage without unwanted added sugar,” said Patricia Bannan, M.S., R.D. “With 0 grams of fat, 24 vitamins and minerals and ‘net 9’ grams carbs, new Snapple-a-Day Fit for a Low Carb Lifestyle is a great choice for consumers who are watching both their carbohydrate and fat intake.”

Formulated to meet the needs of today’s low-carb lifestyler, Snapple-a-Day Fit for a Low Carb Lifestyle is redefining the low-carb category with a delicious, fruity beverage that you can drink anywhere. Available in on-the-go plastic bottles, consumers now have a convenient solution.

“Snapple-a-Day Fit for a Low Carb Lifestyle was a natural addition to the Snapple-a-Day family of healthful beverages,” said Maura Mottolese, VP of Marketing, Snapple Beverage Corp. “Carbohydrates are top of mind with many of our health-conscious consumers and we knew that we could develop a convenient, better tasting product that our consumers would feel comfortable drinking and taking anywhere. Snapple-a-Day Fit For a Low Carb Lifestyle provides all the taste and nutrition, but with fewer carbs than traditional shakes and smoothies.”

Snapple-a-Day Fit for a Low Carb Lifestyle nutritional beverage joins the current line of Snapple-a-Day Meal Replacement fruit flavors including Strawberry Banana, Tropical Blend and Peach. “We wanted to introduce Fit For a Low Carb Lifestyle flavors that are fun and as colorful as our bottle,” said Smita Patel, Vice President of Research and Development, Snapple Beverage Corp. “New Berry Banana, Blueberry and Mango Lime are sure to provide a refreshing, delicious and slightly different take on fruit for our Snapple-a-Day fans.”

With no saturated fat or cholesterol, Snapple-a-Day Fit for a Low Carb Lifestyle is an excellent source of Calcium, Thiamin, Pantothenic Acid, Niacin, Iodine, Molybdenum, Riboflavin, Manganese, Biotin, Magnesium, Selenium, Chromium and Folic Acid, Vitamins C, E, K, B6, and B12– and it’s also a good source of the following minerals: Iron, Phosphorous and Zinc.

Snapple-a-Day Fit for a Low Carb Lifestyle is now available in convenience stores, drug stores and supermarkets around the country.

To find out more about the Snapple-a-Day family of products, log onto www.Snapple-a-Day.com.

The Plano, Texas-based Cadbury Schweppes Americas Beverages brand portfolio includes Dr Pepper, 7 UP, Mott’s, Snapple, A&W Root Beer, Canada Dry, Clamato, Diet Rite, Hawaiian Punch, IBC, Mistic, Mr. and Mrs. T and Holland House Mixers, Nantucket Nectars, Orangina, RC Cola, Rose’s, Schweppes, Slush Puppie frozen drinks, Sunkist, Stewart’s, Yoo-hoo and other well-known consumer brands. It is the largest beverage division of London-based Cadbury Schweppes plc (NYSE: CSG).