BevNET.com - New IZZE Natural Sparkling Fruit Juice Is Now Available In Puerto Rico

New IZZE Natural Sparkling Fruit Juice Is Now Available In Puerto Rico

Posted: 3/19/2004 5:38:34 PM

Puerto Rico can “Discover Pure Refreshment” with Boulder, Colorado-based IZZE Sparkling Juice as it launches the Puerto Rico market with beverage distributor Homera Marketing and Sales.

BOULDER, CO — Puerto Rico has discovered pure refreshment.

Recently, the IZZE Beverage Company, a segment leader in the all-natural Sparkling Juice category, announced their partnership with San Juan-based, Homera Marketing and Sales. As increasing numbers of Puerto Ricans opt for healthy, socially conscious lifestyle choices, they’re also searching for more natural refreshment choices. IZZE will provide their family of sparkling juices to these conscientious consumers across Puerto Rico.

“We are excited for the opportunity to work with Homera and become a favorite choice of refreshment for IZZE Lovers in Puerto Rico.” said IZZE Co-Founder and Vice President of Sales, Greg Stroh.

IZZE is a new, all-natural sparkling fruit juice inspired by European sodas. A pure blend of 100 percent fruit juice and sparkling water, IZZE contains no added sugars, caffeine, preservatives or artificial flavors. A bottle of IZZE Sparkling Fruit Juice combines a full serving of fruit with the hydration of carbonated, natural spring water.

“IZZE is a beverage unto itself. It’s a new kind of carbonated beverage that we know Puerto Rico consumers will love.” said Bob Hoffman, Managing Partner of Homera. “We’re looking forward to bringing IZZE to upscale food stores, bakeries, universities, convenience stores, restaurants and delis across Puerto Rico. We are very excited about the potential for IZZE.”

IZZE is sold in natural food grocery stores and gourmet stores nationwide, as well as in local groceries, delis and restaurants in 12 states. IZZE offers a thoughtful choice of 5 natural flavors and has recently launched a new flavor—Sparkling Clementine—to complement its original 4 flavors: Sparkling Pear, Sparkling Lemon, Sparkling Blackberry and Sparkling Grapefruit. Soon to be added to the IZZE family is Sparkling Blueberry.

In early-2004, IZZE will be available in proprietary 16-ounce, single-serving glass bottles in addition to 12-ounce bottles and 4-packs. Currently, IZZE is also available in an 8-ounce can for institutional retailers such as schools, airlines and hotels.

IZZE is designed to be part of a healthy, conscientious lifestyle, both internally and externally. “We’re really trying to position this product as a new category where consumers can ‘Discover Pure Refreshment.’ We wanted a product that appealed to well-informed consumers that care about the world around us,” said Todd Woloson, IZZE president and co-founder.

IZZE was started by two friends, Greg Stroh and Todd Woloson in the summer of 2002. The original idea was to have some fun while creating a pure, all-natural refreshment and pioneer a new beverage category, Sparkling Juice. Equally, Todd and Greg realized the importance of giving back to the community. Since its inception, IZZE has maintained a strong commitment to developing libraries and learning centers for impoverished children in fruit-growing areas throughout the world by volunteering employee time and financial resources. IZZE also supports a number of education, conservation and artistic non-profit organizations with donations that include: VH-1 Save the Music Foundation, DIFFA, YouthAIDS, Global Education Fund, Tibet House, NOLS, The Nature Conservancy and many more.

Homera Marketing & Sales, is a food & beverage marketer/distributor located in San Juan, Puerto Rico. Homera focuses on high quality products which can be marketed to upscale retailers, in addition to mainstream retailers. Homera can be reached at (787)-782-1214, or by e-mail at rhoffman@homera.biz

IZZE Natural Sparkling Fruit Juice (izze.com) is available nationally in Harry & David stores and Wild Oats Markets. It is also available regionally in Whole Foods, natural food stores, grocery stores, gourmet delis, restaurants and local food stores in Colorado, California, Texas, Oregon, Washington, Georgia, Illinois and Michigan. IZZE is sold in 4-packs and in single-serve, 12-ounce glass bottles. Suggested retail price is $1.39-$1.49 per bottle or $4.99 per 4-pack. A new 16-ounce bottle will be available in 2004 along with an 8-ounce can.