Snapple Introduces New What-A-Melon Juice Drink

Win $25,000 for beating the current world record(1) of 262 pounds!

Get out your overalls and break out that wheelbarrow…the best way to earn $25,000 this summer will be earning it the old-fashioned way and growing it yourself! Just in time for spring and in honor of Snapple’s latest creation – new What-A-Melon juice drink – Snapple is challenging America to break the current world record(1) for growing the world’s largest watermelon (currently residing at 262 pounds). The winner will walk away with $25,000 and a year’s supply of What-A-Melon!

“With the ground thawing and most parts of America just waking up from a long, cold winter, we thought our ‘What-A-Melon’ contest would be a fun way to bring out the ‘inner farmer’ in all Snapple fans,” said Maura Mottolese, Vice President of Marketing, Snapple Beverage Corp.

“At the National Watermelon Promotion Board, our goal is to educate people about this unique and wonderful fruit and encourage them to eat more – we’re pleased that Snapple’s contest will remind consumers about the great taste of watermelon,” said Mark Arney, Executive Director of the National Watermelon Promotion Board. “And, we hope to see some record-breaking watermelons grown. I can only imagine what kind of watermelon fest the winner is going to host – they’ll need every plate in the kitchen to serve all that watermelon.”

“What-A-Melon and What-A-Contest!” proclaimed one excited Snapple fan!

With a prize of $25,000, Americans will be watching and weighing their watermelons all spring and summer.

And just when you thought you knew everything about watermelons…Snapple’s What-A-Melon facts will have you learning more and more about your favorite summer fruit:

— Early explorers used watermelons as canteens(2)

— In 1999, over 4 billion pounds of watermelon were produced in the U.S.(3)

— Every part of a watermelon is edible, even the seeds and rind(4)

— There are over 1,200 varieties of watermelons(5)

— The word “watermelon” first appeared in the English dictionary in 1615(6)

— The first recorded watermelon harvest occurred nearly 5,000 years ago in Egypt(7)

— Watermelons are 92% water(8)

— An average watermelon weighs 25 pounds(9)

— Watermelons are related to cucumbers, pumpkins and squash(10)

Snapple’s new What-A-Melon juice drink is available now wherever your favorite Snapple beverages are sold. Win $25,000 with Snapple’s What-A-Melon Challenge Contest! Log onto for details and official rules!


— No purchase necessary

— The contest period begins on March 23, 2004 and ends on September 30, 2004

— The contest is only open to legal residents of the United States

— The watermelon must be grown in the United States during the contest period

— The entrant must be the individual primarily responsible for the planting, cultivation and care of the watermelon

— The watermelon has to weigh more than 262 pounds to qualify

— An official entry form can be downloaded at

— Attach photograph of the entrant standing with the watermelon. The photograph must be untouched, in color and be no larger than 9″x12″ or smaller than 5″x7″!

— For complete details, see Official Rules at

The Snapple Beverage Corp., a unit of Cadbury Schweppes, plc (NYSE:CSG), has a beverage brand portfolio that includes Snapple(R), Mistic(R), Nantucket Nectars(R), Orangina(R), Stewart’s(R) and Yoo-hoo(R).

(1) Guinness World Records(TM), 1990.




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