Impulse Leads Next Generation of Energy Drinks Knowledgeable Managers Add to Growth

Knowledgeable Managers Add to Growth
Miami, Florida  April 2004 – According to a recent article in Time Magazine, energy drinks are the fastest growing sector in the beverage business, they now account for $1 billion of the U.S. soft-drink market. IMPULSE Energy has a healthy share of this market and keeps moving cases to continue their growth. Furthermore, outside of the U.S. market, Impulse continues to gain huge international momentum. These driving factors contribute to the company’s strong foundation, which allows the brand to grow effectively. In fact, two beverage industry managers were recently hired to join the efforts and take Impulse to a higher level.

Alan Edisis has been named National Sales Manager, where he will be responsible for managing all national corporate sales and building nationwide distribution. Mr. Edisis’ experience, drive and determination in the energy drink market will significantly contribute in elevating Impulse Energy Drink to a higher bottom line. Prior to joining Impulse, Mr. Edisis worked at Xstreme Beverage Group as the National Brand Manager, where he was part of many successful products launches. There he gained distribution nationwide in only 6 months. Before Xstreme, Mr. Edisis worked for Bev-Systems as a District Sales Manager where he remained the top producer since the company’s inception.

Erin Heit has been appointed Marketing Manager, where she will deliver fresh, innovative ideas to launch the brand to a more sophisticated and emotional level. Her experience began with Glacéau Vitaminwater. There she focused on marketing communications and taking the brand from $3 million in sales to nearly $10 million, in just 2 years. Her next venture was Fuze Beverage, where she joined as the first Marketing Manager. At Fuze, Ms. Heit worked closely with a team of highly skilled beverage veterans launching the brand nationwide in under 9 months. Ms. Heit proactively sought out to join Impulse, due to the great opportunity and intelligent business strategy in place. Watch out Red Bull, Ms. Heit intends to run you out of the ring.

” Due to the unbelievable growth Impulse is experiencing, and the fact that we are capturing every market we enter, nationally and internationally, we knew we had to recruit industry managers to strengthen our management team. Now, with a talented and knowledgeable team in place we are in position to lead the next generation of energy drinks,” Harold Miller, President, Impulse Energy.

Impulse Beverage Company is leading the next generation of energy drinks. The award winning combination of great taste, proven functionality, modern packaging and intelligent business strategy positions Impulse Energy to be able to compete successfully as a top contender in the ever-evolving intensifying energy drink category.
Impulse hit the market in 2001, with distribution limited to the South Florida market. According to plan, in just three years Impulse has become the preferred beverage choice of Miami’s famous South Beach. The brand is demonstrating consistent triple digit growth and worldwide awareness. As a result of the strong South Florida market presence and multi-cultural acceptance, Impulse created a high international demand. By year-end, Impulse Energy will be distributed in 25 countries. Impulse is widely recognized within the international industry as the most promising energy drink manufactured and marketed in the USA.

DIGITAL IMAGES AVAILABLE UPON REQUEST

IMMEDIATE RELEASE
ERIN HEIT, MARKETING MANAGER
P 877 224 8650 x228
E eheit@impulseenergy.com