Beverage Forum Recognizes Hansen Natural Corporation as Company of the Year

Hansen Natural Corporation (NASDAQ:HANS) today announced it has been selected to receive the prestigious Beverage Forum Company of the Year Award (for companies below $1 billion in revenue) for its outstanding performance in 2003.

@@google The criteria used by the judges included Hansen’s financial performance, depth of senior management and positioning for future growth.

The award will be presented to the company at the award luncheon hosted by Beverage Forum 2004 on Wednesday, May 26, 2004, at New York’s Waldorf Astoria Hotel.

The Beverage Forum is a global all-beverage executive conference for the beverage industry, presented by Beverage Marketing Corporation of New York and Beverage World.

Rodney Sacks, Hansen’s chairman and chief executive officer, said, “The award is extremely gratifying, particularly since it was made by the company’s peers and recognizes the commitment and hard work of the entire Hansen team.”

Hansen Natural Corporation markets and distributes Hansen’s(R) Natural Sodas, Signature Sodas, fruit juice and soy Smoothies, Energy drinks, Energade(R) energy sports drinks, E20 Energy Water(R), functional drinks, Sparkling Lemonades and Orangeades, multi-vitamin juice drinks in aseptic packaging, Junior Juice(R) juice, iced teas, lemonades and juice cocktails, apple juice, cider and juice blends, as well as nutrition bars, Blue Sky(R) brand carbonated beverages, Monster Energy(TM) brand energy drinks and Lost(R) Energy(TM) brand energy drinks. The company’s subsidiary Hard e Beverage Co. markets and distributes Hard e malt beverages. Hansen can be found on the Web at

Certain statements made in this announcement may constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, regarding the expectations of management with respect to revenues and profitability. Management cautions that these statements are qualified by their terms/or important factors, many of which are outside of the control of the company, that could cause actual results and events to differ materially from the statements made herein, including, but not limited to, the following: Changes in consumer preferences, changes in demand that are weather related, particularly in areas outside of California, competitive pricing pressures, changes in the price and/or availability of raw materials for the company’s products, the availability of production and/or suitable facilities, the marketing efforts of the distributors of the company’s products, most of which distribute products that are competitive with the products of the company, the introduction of new products, as well as unilateral decisions that may be made by grocery chain stores, specialty chain stores, club stores and other customers to discontinue carrying all or any of the company’s products that they are carrying at any time. Management further notes that the company’s plans and results may be affected by any change in the availability of the company’s credit facilities and the actions of its creditors.

CONTACT: Hansen Natural Corporation
Rodney C. Sacks, 909-739-6200
Hilton H. Schlosberg, 909-739-6200
PondelWilkinson Inc.
Roger S. Pondel, 323-866-6060