Snapple and the City of New York Kick-Off First Day of Summer; Snapple Announces Its “Best Stuff in NYC” for Summer Campaign

City Parks Foundation and Snapple Host Free Lunchtime Concert in Washington Square Park and Celebrate the ‘Best Stuff in NYC’ for Summer Campaign

To celebrate the first day of summer, Snapple and the City of New York are kicking off the ‘Best Stuff in NYC’ for summer campaign with a full day of free activities for all New Yorkers – including a free concert and a giveaway of thousands of bottles of Snapple along Broadway from Battery Park to 96th Street on Monday, June 21st.

Snapple and NYC Marketing – in conjunction with multiple nonprofit organizations such as the City Parks Foundation and NYC & Company, the official tourism marketing organization, and city partner agencies including the Department of Parks & Recreation, New York City Sports Commission – are announcing a series of summer activities and programs benefiting adults and children throughout the five boroughs of New York City.

“The first day of summer is a perfect day to encourage New Yorkers to enjoy their lunch outside, and to appreciate all of the wonderful scenery and activities New York has to offer durning this special part of the year,” said Mayor Bloomberg. “Our partnership with Snapple has enabled our City of provide a variety of new physical education programs for children who would not have benefited otherwise,” he said. “The numerous new and exciting cultural and entertainment events, as a result of this partnership, will also help make New York a more desirable place to live and to visit.”

From 12:00 to 1:00 PM in Washington Square Park (southeast corner by the fountain), the City Parks Foundation will be kicking off their 2004 Season of ‘CityParks Concerts’ sponsored by Snapple with an hour-long performance by Eric Roberson. Before the concert, starting at 11:45 AM, various city and Snapple representatives will be giving an overview of summer programming included in Snapple’s ‘Best Stuff in NYC’ for summer campaign.

During the lunchtime event, the City Parks Foundation will be distributing schedules for all 30 concerts, which will feature 30 free performances in all five boroughs from July 6 – August 26. Snapple will also be unveiling, for the first time, a new campaign that will promote the concert series throughout the City during July and August.

“This pioneering partnership shows what innovative thinking and collaborative public-private efforts can do to help improve the lives of New Yorkers,” said Joseph Perello, Chief Marketing Officer for the City of New York. “Our partnership with Snapple illustrates how we can use the City’s existing valuable resources to generate new revenue, support City agencies, benefit New Yorkers and help promote NYC around the world – all without using tax dollars.”

“The summer line-up of activities is just the beginning of the many programs we hope to develop together with New York City over the course of this partnership,” said Jack Belisto, President of Snapple Distributors Inc. “There’s never been a batter time to head outside and see why New York City is the greatest city in the world.”

“We couldn’t have developed such an extensive program, nor secured the talented collection of artists performing this year’s concert series were it not for the support we received from Snapple’s partnership with the City,” said David Rivel, Executive Director of the City Parks Foundation.

Following the afternoon concert, Snapple will hit the pavement and welcome the summer 2004 season by providing old-fashioned summertime relief to hot and thirsty New Yorkers with a mass sampling of epic proportions. Snapple will distribute 2,004 cases of Snapple (that’s 24, 048 bottles!) from 2:30 to 3:30 PM at fifteen different locations on Broadway from Battery Park to 96th Street.

“I am pleased to welcome Snapple as a sponsor of NYC & Company’s Summer Breaks,” said Cristyne L. Nicholas, President and CEO of NYC & Company. “The exciting summer concerts and act ivies will not only attract first-time guests to New York but also entice repeat visitors to experience the magic of summer in the City.”


In conjunction with New York City Parks and Recreation Department, Snapple will fund a Citywide Beach Volleyball Tournament. This tow-day amateur and novice beach volleyball competition is the largest on the East Coast. Over 600 young adult professionals compete in preliminary rounds in all five boroughs. Thirty teams will advance to a day of final games in Coney Island.


Snapple will donate 1,500 soccer balls to the Department of Parks and Recreation summer soccer program. They will also donate one ball to each participant so they can practice at home.


Through May Bloomberg’s ‘Take Me Out to the Ballgame’ program, which was developed by the New York City Sports Commission, Snapple will donate 2,000 Yankee tickets to New York City children. The Sports Commission has distributed over 100,000 tickets over the past four years providing many New York children the opportunity to attend major professional and collegiate sporting events. The tickets are allocated to over 200 not-for-profit agencies including the New York City Housing Authority, Department of Homeless Services, the Children’s Aid Society, NYC Administration for Children’s Services and the Police Athletic League.


In order to support tourism, promote summer in New York City as a family-friendly destination and provide great deals for visitors in New York. Snapple is an official sponsor of NYC & Company’s signature summer travel campaign, Summer Breaks, also with American Express and Delta Air Lines. The program enhances the visitor experience with special values and discounts at approximately 300 of NYC’s hotels, retailers, theaters, restaurants, cultural and visitor attractions and more. For information about Summer Breaks log onto

About NYC Marketing and Snapple

In April 2003, Mayor Bloomberg appointed Joseph Perello, the Chief Marketing Officer for the City of New York to lead a new office, the New York City Marketing Development Corporation. A team of talented sales and marketing processionals – now serving the City – have created the City of New York’s first office for licensing, corporate sponsorship, brand management, media management, advertising and marketing. Its mission is to manage New York City’s intellectual properties and marketing resources to generate revenue, support City agencies and promote New York City for the growth of jobs and tourism. Snapple is New York City’s first marketing partner and their agreement as the exclusive vendor of Iced Tea, Chocolate Drink, and water will provide $126 million to the City over the next five years. As a result of the deal, Snapple will be supporting many cultural and entertainment events for New Yorkers in addition to physical education programs for children throughout the City.

About City Parks Foundation

City Parks Foundation (CPF) is the only independent, nonprofit organization to offer park programs throughout the five boroughs of New York City. CPF works in over 700 parks citywide, presenting a broad range of free arts, sports and education programs and helping citizens to support their parks on a local level. CPF programs and community-building initiatives reach more than 600,000 New Yorkers each year, contributing to the revitalization of neighborhoods throughout New York City.