IZZE Beverage Company to Attend NASFT Fancy Food Summer 2004 Show

BOULDER, Colo. — IZZE Beverage Company, an emerging leader in the sparkling juice category, will be at the NASFT Fancy Food Summer 2004 show in New York City June 27-29, at booth 4419. In addition to sampling its established sophisticated profile of flavors, IZZE will preview its newest packaging options, including a single-serve, 16-ounce bottle.

“Both San Francisco and Chicago Fancy Food 2004 shows exceeded our expectations, so we’re thrilled to announce our presence in New York we look forward to sharing IZZE with the attendees of this high profile event,” said Co-Founder and VP of Sales Greg Stroh. Stroh, joined by Co-Founder and President Todd Woloson, will be available at the show to discuss the IZZE Sparkling Juice line in full.

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The perfect mix of nourishing fruit and refreshing fizz, IZZE Sparkling Juice is a simple blend of 100% fruit juice and sparkling spring water completely free of added sweeteners, artificial ingredients, and caffeine.

About IZZE Beverage Company:
The IZZE Beverage Company was founded in 2002 by two friends who set out to create a distinctive natural beverage while raising awareness for The Global Education Fund, a non-profit organization dedicated to providing educational opportunities for underrepresented individuals throughout the world. IZZE Sparkling Juice is now sold nationally in Starbucks, Harry & David stores, 7-Eleven and Wild Oats Markets, as well as in local Whole Foods Markets, grocery stores, and casual and fine restaurants and delis across the United States, Caribbean and South Pacific. IZZE is available in six flavors: Sparkling Blackberry, Sparkling Blueberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon and Sparkling Pear, and is sold in 4-packs, single- serve 12-and 16-ounce glass bottles, and 8-ounce cans. For more information, visit www.izze.com.