 |
Consumers Ask, 7 UP Listens UP; Introducing a New Breakthrough Beverage — Combining the Great Taste of 7 UP With Real Fruit Juice, Calcium, Vitamin C, and a Refreshing Berry Flavor… 7 UP PLUSIntroducing a New Breakthrough Beverage — Combining the Great Taste of 7 UP With Real Fruit Juice, Calcium, Vitamin C, and a Refreshing Berry Flavor… 7 UP PLUS(TM) (Photo: Business Wire)
@@img1 7 UP(TM) “UPs” the Ante in Beverages with Brand New Category — the PLUS Category
7 UP PLUS(TM), a new carbonated beverage, is making a splash this month and will lead an entirely new category of beverages – the PLUS category. Made with real fruit juice, calcium and vitamin C, and sweetened with SPLENDA(R) brand sweetener, 7 UP PLUS will provide an ‘UP’ lifting beverage experience for those looking for both nutrients and fun in their bubbles. With a berry hue and mixed-berry flavor, 7 UP PLUS will not only tickle taste buds but will be a great option for women who are looking to achieve more balance in their own and their families’ lives.
“Many people aren’t meeting the recommended levels of calcium and vitamin C,” said Lori Lathrop Stern, Ph.D, RD, senior nutrition scientist, Cadbury Schweppes Americas Beverages. “With 7 UP PLUS you have ‘bubbles with benefits,’ including a delicious taste, a good source of calcium and vitamin C, as well as real fruit juice. It truly is a breakthrough option for women who seek out small ways to enjoy the fun of carbonated beverages but want to make better choices for themselves and their families.”
“We are extremely excited about the positive buzz around 7 UP PLUS. The concept for 7 UP PLUS was developed by more than 6,000 consumers. They tell us the product tastes great, and nutritionists say this is exactly the type of beverage many people today are seeking to bring greater balance into their lives,” said Randy Gier, Cadbury Schweppes Americas Beverages executive vice president-marketing. “Our research indicates there are times when consumers want their favorite soft drinks with the benefit of nutrients.”
7 UP PLUS combines the crisp, clean refreshing taste of 7 UP with a splash of real fruit juice. An 8-oz. serving provides a good source of calcium and vitamin C according to U.S. RDI (reference daily intake) guidelines. 7 UP PLUS is sweetened with SPLENDA(R) brand sweetener and contains approximately ten calories and two grams of carbohydrates per 8-oz. serving. Consistent with 7 UP’s heritage as the original “uncola,” 7 UP PLUS will be caffeine free.
“7 UP is celebrating 75 years of refreshment and a heritage of challenging conventional thinking,” stated Gil Cassagne, Cadbury Schweppes Americas Beverages president and chief executive officer. “7 UP’s lighter refreshment flavor profile and ‘uncola’ heritage make it uniquely qualified to be a leader and introduce this new category of beverages. Consumer tastes and lifestyles are changing, and 7 UP continues to change with them by providing beverage choices that allow people to have a more balanced lifestyle.”
7 UP PLUS breaks its national television ad campaign in October. The spots will feature Regis Philbin and Kelly Ripa from “Live with Regis and Kelly,” and Cynthia Nixon and Kristin Davis from “Sex and the City.” The launch will also include sampling and couponing, as well as PR activities and a cause-related program.
7 UP PLUS is available nationwide wherever your favorite 7 UP beverages are sold and will be priced with other 7 UP products at retail, which varies regionally. For more information, log on to www.7UP.com.
Plano, Texas-based 7 UP is a leading brand in the beverage portfolio of Cadbury Schweppes Americas Beverages, a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). The company’s leading brands include Dr Pepper, 7 UP, Sunkist, Motts, A&W Root Beer, Canada Dry, Nantucket Nectars, Snapple, Hawaiian Punch and Schweppes.