U.S. WOMEN’S SOCCER GOLD MEDALISTS MAKE A SPLASH IN ATHENS

Was it the Iceland Spring Water?

ORANGEBURG, N.Y. (August 26, 2004) – The folks at Iceland Spring are floating on cloud nine today after the U.S. Women’s Soccer team netted a gold medal in Athens. Several members of the team requested the brand in the months leading up the Olympics to stay hydrated during training and practices.

Striker Abby Wambach, who scored the winning goal in extra time, wrote the company before the Summer Games, “I just wanted to write and thank you for the water you’ve been supplying my teammates and me. I swear, I feel better drinking your water. It tastes like it’s really clean and smooth and something that is not just water, but is good for you.”

In another e-mail, Team Captain Brandi Chastain said, “Iceland water is exactly what we need before and after our workouts on the soccer field. It is cool and refreshing, which helps us on the toughest of our training days.”

Comments Eric Skae, president of Pure Distribution U.S., importer of Iceland Spring to the U.S., “We can’t take all the credit, but we are very proud of the U.S. women for what they have accomplished. We’re happy to have assisted them in the best way we could.”

Iceland Spring bottled water is making a splash with non-Olympians as well. The water is bottled in Iceland at a 156-acre preserve that is so valuable to the Country of Iceland that it is fenced off and guarded by security. It is then shipped to the U.S. in award-winning bottles that resemble the glacial ice that has been feeding the protected spring for eons.
Iceland Spring, distributed by Pure Distribution U.S., Orangeburg, N.Y., is available nationwide in Whole Foods Markets, Wild Oats stores, Vitamin Shoppe’s, Vitamin World and other fine retailers. It will soon become available in Walgreen’s stores in the U.S. (For more information: www.icelandspring.com; 800 274 9060; info@midnightsunbrands.com).