Impulse Available on Carnival Cruise Ships

All 3 Impulse Varieties On Board In Time for the Holidays
Learn more at the NACS SHOW 2004 BOOTH #1451

Miami, Florida – October 11, 2004 – Impulse Beverage Company will be available on Carnival Cruise Ships just in time for the holidays. All three varieties will be offered to guests aboard the World’s Most Popular Cruise Ships. People all over the world will be exposed to Impulse Energy Drinks while cruising. As a result, Impulse will be associated with pure enjoyment, sun, freedom and vacation. This partnership can only bring huge positive awareness to the World’s Best Tasting Energy Drink . Impulse.

“Impulse began a relationship with Carnival Cruise line by partnering with their promotions department, in order to have the ability to create ongoing sales incentives for our customers. Due to the ease of executing the promotion and how successful the Impulse/Carnival Cruise Promotions are proving to be, we knew we had to deepen the relationship. We believe Carnival was impressed with Impulse, as well, and now, Impulse will be offered on board the ships.”
Erin Heit, Marketing & Sales Manager, Impulse Beverage Company.

Carnival is a great example of an organization that consistently listens to their consumer demands and constantly improves their business, by offering better products and services. To date, Red Bull was offered aboard Carnival ships. Embracing Impulse Energy Drinks is not only a tribute to the belief in the brand, but also a tribute to Carnival’s dedication to their customers.

According to Bob Dickinson, CTC, Carnival Cruise Lines President, “”Today’s Carnival” is committed to total guest satisfaction and is always looking for new ways to keep our product fresh and exciting. Always the pacesetter, Carnival continues to redefine contemporary cruising aboard the “Fun Ships” of Carnival, the Most Popular Cruise Vacation in the World!”

Impulse Beverage Company is leading the next generation of energy drinks. The award winning combination of great taste, proven functionality, modern packaging and intelligent business strategy positions Impulse Energy Drinks to be able to compete successfully as a serious contender in the ever-evolving intensifying energy drink category. Impulse hit the market in 2001, with distribution limited to the South Florida market. According to plan, in just three years Impulse has become the preferred beverage choice of Miami’s famous South Beach. The brand is demonstrating consistent triple digit growth and worldwide awareness. As a result of the strong South Florida market presence and multi-cultural acceptance, Impulse created a high international demand. By year-end, Impulse Energy Drinks will be distributed in 25 countries. Impulse is widely recognized within the international industry as the most promising and best tasting energy drink manufactured and marketed in the USA.