IMPULSE PARTNERS WITH UNITED KINGDOM DISTRIBUTOR

Miami, Florida – October 13, 2004 – Impulse Beverage Company has partnered with one of the largest and most prominent distributors in the United Kingdom. The UK is the city where European Countries find innovative brands to market. Impulse is expecting a huge European domino effect, as a result of gaining the UK’s support.

An aggressive marketing program is in place to launch the brand throughout the entire United Kingdom. Sampling teams and flyer drops will be used in subway stations during peak hours. An outdoor advertising campaign including billboards, bus shelters, phone kiosks and mobile advertising will be executed. Ongoing marketing efforts will support Impulse in the UK.

From the inception of Impulse Beverage Company, an international marketing opportunity was recognized. Most US based Energy Drink companies were focused on marketing to the US. Impulse Beverage Company acted quickly and intelligently. Impulse is a Miami based operation, the decision to initially go after the Caribbean markets made sense from all sides of business. In less than one year Impulse was being distributed throughout the Caribbean. Gaining the right network of distribution in the Caribbean generated the Company’s aggressive international push into more uncharted countries.

By year-end, Impulse Energy Drinks will be distributed in over 25 countries. Latin America is responding very positively to Impulse. The largest independent distributor in Peru believes Impulse will become one of Latin America’s top energy drinks. Impulse is widely recognized within the international industry as the most promising and best tasting energy drink manufactured and marketed in the USA.

Impulse Beverage Company is leading the next generation of energy drinks. The award winning combination of great taste, proven functionality, modern packaging and intelligent business strategy positions Impulse Energy Drinks to be able to compete successfully as a serious contender in the ever-evolving intensifying energy drink category. Impulse hit the market in 2001, with distribution limited to the South Florida market. According to plan, in just three years Impulse has become the preferred beverage choice of Miami’s famous South Beach. The brand is demonstrating consistent triple digit growth and worldwide awareness. As a result of the strong South Florida market presence and multi-cultural acceptance, Impulse created a high international demand.. By year-end, Impulse Energy Drinks will be distributed in over 25 countries. Impulse is widely recognized within the international industry as the most promising and best tasting energy drink manufactured and marketed in the USA