The Switch Unveils “Punch” for the Holiday Season

Company Introduces 11th Carbonated 100 Percent Fruit Juice Flavor

Filling the party punch bowl just got easier and healthier. The Switch Beverage Company today announced the release of its 11th flavor for its one-of-a-kind, carbonated 100-percent fruit juice, The Switch.

Tropical Punch will appear on store shelves just in time for the holiday season. Simply add ice.

“This is one ‘punch’ both parents and kids will applaud,” said Bill Hargis, president and CEO of The Switch Beverage Company. “Kids love that the carbonation makes The Switch as refreshing and flavorful as soda; and their parents love that, unlike sodas and any other juice drink, The Switch is 100 percent juice.”

The Switch is the only all-natural drink on the market that contains 100 percent juice that is 100 percent carbonated; and has no added sugar, no corn syrup, no preservatives, no phosphates and no mystery ingredients.

The new bright red flavor will join these existing flavors of The Switch:

— Fruit Berry

— Orange Tangerine

— Citrus Blend (Grapefruit)

— Watermelon Strawberry

— Apricot Peach

— Lemonade

— Cranberry Ginger

— Orange Mango

— Grape

— Black Cherry

An 8-ounce serving of The Switch contains 120-140 calories, depending on the flavor, has no fat and 100 percent of the recommended daily allowance of Vitamin C. The Switch Beverage Company was founded in Richmond, Va. in 2000. According to SPINSscan, the health food channel’s premier source for sales data, The Switch is the fastest growing single-serve beverage in the natural channel. It is available in natural food stores and grocery chains across the country, as well as in many public schools. For additional information visit