STRAIGHT FROM THE BOARDROOM – PEPSI EDGE BOTTLE DESIGNED ON NBC’S “THE APPRENTICE”

AVAILABLE VIA SWEEPSTAKES AT PEPSIEDGE.COM
Or Win Tickets to the Season Finale of the Hit Show

@@img1PURCHASE, N.Y. – November 29, 2004 – Pepsi is offering one lucky person the chance to win two tickets to the season finale of NBC’s “The Apprentice” by entering an online sweepstakes at www.pepsiedge.com. As announced in a special commercial at the end of Thanksgiving night’s episode, those who enter by December 1 also have a chance to win a limited-edition replica of the Pepsi Edge bottle inspired by the Apex team or a free 2-liter bottle of Pepsi Edge.

During “The Apprentice” episode, the two teams (Mosaic and Apex) were sent to Pepsi’s headquarters in Purchase, N.Y. to design a new bottle and marketing campaign for Pepsi Edge. After presenting in a boardroom filled with more than 150 Pepsi executives, Apex was declared the winning team. Andy, a member of team Mosaic, was fired at the end of the episode and was featured in a commercial for the Pepsi Edge sweepstakes with Raj, who was fired earlier this month. Pepsi is the first show sponsor to feature two fired “Apprentice” candidates in a commercial.

One80 Design, a product and package innovation and design firm located in New York City, created the Pepsi Edge replica bottles and acted as design consultants for each “Apprentice” team. Photos of the two replicas designed by Apex and Mosaic can be found at www.pepsiedge.com.

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. In addition to Pepsi Edge, its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Sierra Mist, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

“The Apprentice” is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.