@@img1ATLANTA, Jan. 7 /PRNewswire/ — Coca-Cola North America today announced that it will introduce Coca-Cola with Lime in the United States in the first quarter of 2005.
“Many people already enjoy a slice of lime with their Coca-Cola so it seemed only natural to include a splash of lime flavor in our flagship brand,” said Randy Ransom, senior vice president, Coca-Cola Trademark, Coca-Cola North America.
The launch of Coca-Cola with Lime follows the successful roll out one year ago of Diet Coke with Lime, which has become the #1 flavored diet cola in America. The launch kicks off a year of innovation for The Coca-Cola Company which will include a range of offerings across all beverage categories.
Coca-Cola with Lime will be supported by an extensive marketing campaign. Further details on launch plans will be made available closer to the introduction.
The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s best-known brand, the Company markets four of the world’s top five soft drink brands, including diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world’s largest distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1 billion servings each day.
For more information about The Coca-Cola Company, please visit our website at http://www.coca-cola.com/