Glaceau is at it again. In the past, they brought innovation to bottled water, and now they’re bringing innovation to the ready-to-drink coffee category.
America’s Best Brew is a great tasting iced coffee at a value price and size (SRP $0.99). Unlike other competitive brands on the market, America’s Best is a refreshing product that tastes like real iced coffee. The creative packaging (packed with personality) attempts to bring people back to a time “when coffee was coffee.” below is label copy:
“let’s go back to a simpler time before all that foam, no-foam, soy, skim, latte, grande mumbo jumbo. when guys named joe walked into their local greasy spoon, ordered the “blue plate special” and a cup o’joe from a waitress named jo. lord knows times have become complicated since then. guys named joe became guys named ashton. greasy spoons became family restaurants and don’t even think about calling jo anything besides a food service technician. but we managed to keep things simple. so just relax and let us take you back to what real coffee should be.”