glacéau’s® second-in-command named commander-in chief

whitestone, ny (february 11, 2005) – “i always knew i’d be president one day… i just thought it would be of the united states,” said mike repole, the newly-appointed president of glacéau (maker of vitaminwaterT, fruitwater® and smartwater® and formerly known as energy brands inc.).

like the president of the united states, under repole’s leadership, lofty goals have been put into place – most noteworthy of which: making glacéau a billion dollar brand. with a consistent 200+% compound annual growth since inception and 100+% growth in january, his goal isn’t too far out of reach.

repole has been instrumental in the significant growth and success of glacéau over the last six years, and in his new post, he will play an even more influential role in the expansion of glacéau products into the mainstream. while involved in every aspect of the company, repole will continue to focus on leading the sales force and field marketing to expand regional efforts in key markets across the country.

“mike repole’s influence in all facets of glacéau’s development has been invaluable in making the company the success it is today, said j. darius bikoff, founder and ceo, glacéau. “the change in title is in recognition of a role he’s truly played all along.”

since 1999, repole has been a critical part of the pioneering of the enhanced water category which has revolutionized the beverage industry. the sales force he built is widely recognized as one of the best in the business.

formed in 1996, glacéau® is the creator of the enhanced water category and maker of vitaminwaterT, fruitwater® and smartwater®. sure “glacéau” may sound like a really far away place but we’re right here in queens. being from new york there’s no b.s. about us. we are all about keeping things real and so we use only natural flavors and colors in our products. glacéau was started by a guy who simply wanted better water and couldn’t find it, so he made it himself. glacéau has experienced more than 200% compounded annual growth since inception, and now more than 250 million bottles are sold every year to thirsty people like you. not bad for a little company based in queens. for more information visit