NEW YORK — Soho Beverage Ltd. has announced a ground-breaking new guarana-based energy drink with an energy-boosting combination of vitamins, herbs, taurine and natural guarana-derived caffeine. Xtazy Energy Drink will be launched this May in Orange, Lime and Cranberry Blast flavors and will be sold in a first-ever 12-ounce “sleek can.”
Xtazy’s unique formula contains 1,000 percent of the U.S. recommended daily allowance of Vitamin C, 100 to 1,000 percent RDA of B vitamins, adaptogenic herbs, 1,000 milligrams of taurine, and 900 milligrams of guarana, which produces 10 percent guaranine, a natural form of caffeine that “works stronger, lasts longer and tastes better” than other forms of caffeine, the company said.
“Xtazy Energy Drink releases natural stimulants over time, so instead of a sudden rush and quick crash you get an escalating curve of energy that continues for hours,” according to Soho President Serg Bek. “Unlike other energy drinks, it has a clean, fruity taste, with no aftertaste.”
Xtazy will be introduced in the highly competitive New York and New Jersey markets this May. “This is the biggest, toughest beverage market in the country,” Bek said. “This is our home — we know this market, and we are confident that Xtazy Energy Drink will be a hit here and spread nationwide.”
The new drink will be marketed in a first-ever 12-ounce sleek can. The can is about the same diameter as an 8.3-ounce can, but it’s taller and holds 50 percent more. Suggested retail price for Xtazy Energy Drink is $1.99, about the same price as competing drinks in 8.3-ounce cans.
Xtazy Energy Drink derives 90 percent of its caffeine naturally from the seed of the guarana, a vine found in the Amazon rain forest. Guarana has been used in South America for centuries and is popular in Brazil today.
According to the independent, non-profit Web site Guarana.com, the natural stimulant in guarana quickens perceptions, fights fatigue and helps endurance. It may also help promote weight loss by increasing metabolism and reducing appetite. “There is no competing product on the market that offers as much guarana as Xtazy,” the company reports.
Xtazy also contains added caffeine for a quick boost, and taurine, a major amino acid that helps cleanse the liver and body of toxic chemicals and metabolites and may also contribute to heart health and lower blood pressure. Other herbal supplements in Xtazy are Panax ginseng (noted for its anti-fatigue properties), milk thistle (an antioxidant), and ginkgo biloba, which improves circulation, especially to the brain. The product is naturally low in carbohydrates and has less sodium than competiting drinks, the company reports.
Xtazy Energy Drink contains 1,000 percent of the U.S. recommended daily allowance of Vitamin C, an antioxidant that facilitates the metabolism of fat, helps the production of anti-stress hormones and interferon, and may reduce cholesterol levels. The beverage contains 100 to 1,000 percent of the U.S. RDA for vitamins B2, B3, B5, B6, and B12, and also contains inositol and L-carnitine, amino acids known for their healthful properties. According to Soho Beverage, “The vitamins and herbs in Xtazy help energize the body and focus the mind. They improve endurance, increase energy and help boost the immune system.”
Another thing that differentiates Xtazy from other energy drinks is it taste. “We have worked hard to develop three flavors that are clean, crisp and not too sweet, with no aftertaste,” a company spokesperson said. “You can serve it on the rocks or even mix it with other beverages.”
“Xtazy Energy Drink is the perfect fit for today’s market,” according to the company. “As our slogan says, when you drink Xtazy ‘You just can’t stop.'”
Soho Beverage has announced a “bold new formula” for the energy drink market. Xtazy Energy Drink comes in three flavors — Orange, Cranberry and Lime Blast — and a 12-ounce “sleek can” unique to the market. Xtazy contains an potent mix of Vitamin C, B vitamins, taurine, herbal supplements and guarana-derived caffeine for long-lasting energy. Suggested retail price is $1.99, about the same price as competing products sold in 8.3-ounce cans. Xtazy Energy Drink will be released in the New York and New Jersey market this May.
Rob Wray, Media Relations