Coke confirms Coca-Cola Zero plans

i-Newswire, 2005-03-27 – Coca-Cola North America today announced that it will introduce Coca-Cola Zero, a new zero-calorie cola, in the United States in June.

“Coca-Cola Zero is exactly what young adults told us they wanted – real Coca-Cola taste, zero calories and a new brand they can call their own,” said Dan Dillon, vice president, Diet Portfolio, Coca-Cola North America. “Young people today do not want to compromise on flavor or calories and we think Coca-Cola Zero’s taste and personality will appeal to them.”

Coca-Cola Zero will be supported by an extensive marketing campaign including television, radio, print, and out-of-home advertising, on-line activation, and sampling programs. “Coca-Cola Zero’s personality will be different than any of our other brands, and our marketing will reflect that with some fresh ideas we haven’t tried before,” said Christine Holland, director of marketing, Coca-Cola Zero. Further details on marketing plans will be made available closer to the introduction.

For the curious who can’t wait until June for their first taste of Coca-Cola Zero, a special Coca-Cola Zero sample pack will be listed on eBay, the World’s Online Marketplace, in early April. All proceeds from the listing will be donated to charity. The sample pack will come with six unique bottles of Coca-Cola Zero and limited edition Coca-Cola Zero-branded premiums. The charity auction marks the first time The Coca-Cola Company has offered any new product on eBay prior to launching it nationally. For further information on the charity auction visit the Coca-Cola Zero website at www.cocacolazero.com.

Coca-Cola Zero will be sweetened with a blend of aspartame and acesulfame potassium (ace-k ), and will be available in a broad range of package sizes. The launch of Coca-Cola Zero will have no impact on Coca-Cola North America’s ongoing support for Diet Coke, America’s #1 diet soft drink, as the target audiences are different.

The launch of Coca-Cola Zero continues a year of innovation for Coca-Cola North America, including a range of new product offerings across all beverage categories. Full Throttle energy drink, Coca-Cola with Lime, and Dasani Lemon and Dasani Raspberry flavored waters have already been launched, with Diet Coke sweetened with Splenda as well as Coca-Cola Zero slated for later this year, as well as new packaging for POWERade.