FUZE ADDS TANGERINE GRAPEFRUIT TO ‘SLENDERIZE’ LINE

ENGLEWOOD CLIFFS, N.J., March 22, 2005–For health-conscious consumers searching for a great tasting alternative to carbonated and non-carbonated beverages alike, Fuze Beverage, LLC — manufacturers of the fastest growing non-carb beverages in the industry — answers the call by adding Tangerine Grapefruit to its “Slenderize” line.

Tangerine Grapefruit delivers a natural metabolic formula of L-Carnitine, Super Citrimax, Chromium and Vitamin C that boosts energy levels and helps you get slender. This low calorie beverage has only 10 calories per serving, plus 5 percent real juice, and comes in an 18 oz. glass bottle.

. Super Citrimax helps curb your appetite and boosts energy level.
. Chromium is a mineral that helps the body metabolize fat.
. L-Carnitine is an amino acid that assists the body to produce energy through more efficient utilization of oxygen.

There are now a total of four beverages in the Slenderize line including: Cranberry Raspberry, Tropical Punch, Strawberry Melon and the new Tangerine Grapefruit. With all the talk about the low-carb phenomena, there’s no doubt about it, Slenderize is perfect for those on diets or with diabetes. $1.49 MSRP.

The Fuze mission is to continuously deliver innovative beverages that respond to the ever evolving health-conscious consumer by creating products that have superior taste, significant amount of vitamins, real juice content, 25%-53% lower calories, lower carbohydrates, variety, unparalleled packaging.

“We are proud of the fact that all FUZE labels lays down the quantities and benefits of each vitamin, antioxidant and mineral ‘infuzed’ in each bottle and we don’t use high fructose corn syrup in our product,” said Lance Collins, founder and CEO. “Fuze educates the consumer on the benefits of what they are drinking in order to ensure a healthy lifestyle.”

Fuze Beverage, LLC, Englewood Cliffs, N.J., was founded in 2001. It is an alternative non-carb beverage – a drink which contains no high fructose corn syrup and has real health benefits – that tastes great, looks great, and is great for you. Fuze is an innovative beverage company with more than 60 employees, over 250 distributors across 50 states and the Caribbean. Fuze had six of the top 15 fastest-growing products in AC Nielsen’s New Age beverage category in 2003. The company offers five lines of beverage products including Energize, Slenderize, Refresh, and Essentials, as well as Green Tea and the “award winning” White Tea. Fuze is available nationwide and can be found in Safeway, Albertsons, Kroger, Kum & Go, Holiday Stationstores, Sheetz, Sav-On, Stop & Shop, Giant, Tops, King Soopers, Hanafords, Publix, Jewel, Smith’s, ShopRite, Cosco and QFC and other fine stores. For more information visit www.drinkfuze.com

Contact:
Martin Higgins
martinh@mbooth.com

Smita Reddy
smitar@mbooth.com
212.481.7000