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Burlington, VT – APRIL 4, 2005 – Can great-tasting soda be good for you?After all, healthy soda sounds like an oxymoron. Healthy soda that tastes good, is good for the environment and available to everyone sounds just plain impossible. But stop the presses – you can enjoy all these wonderful qualities in a single soda – Zota Soda -now rolling out in beverage coolers nationwide.
@@img1The two founders – one a Silicon Valley entrepreneur, the other a Ben & Jerry’s marketer – had more than refreshment on their minds when they created Zota. They knew the perfect soda could satisfy the conscience while it quenched the thirst. Despite the mind-boggling array of conventional and premium drinks on the market, none were great tasting, good for you, good for the Earth and available to all! In other words, what soda should be!
Every glass bottle of Zota contains 12 fluid ounces of lightly carbonated organic green tea in one of eight all-natural flavors: cola, root beer, orange, lime, lemon, raspberry, ginger and wekiwa – a grapefruit/tangerine citrus hybrid. The flavors offset the slightly tannic green tea to create a perfectly balanced, not-too-sweet soda unlike anything you’ve ever tasted.
Zota is certified USDA organic by Quality Assurance International (QAI) and contains no artificial preservatives, no artificial colors or flavorings, no stabilizers, and no high-fructose corn syrup. Instead, it’s lightly sweetened with organic evaporated cane juice – an environmentally friendly alternative to corn syrup which, by the way, is often made with genetically modified corn. Most people don’t know it, but corn syrup, genetically modified or not, actually changes the physiology of your mouth!
But the fact that Zota Soda is made with such wonderful ingredients isn’t the whole story. This is one multi-talented soft drink. In addition to a fresh, sparkling taste and its all-natural, Earth-protecting properties, it’s actually good for you. While your taste buds revel in the pure flavor, every cell in your body is drinking in the benefits of green tea. Packed with antioxidants and polyphenols, green tea has been a health staple in Asia for thousands of years. Recent research has shown that green tea may help reduce cholesterol, control blood pressure, prevent certain cancers, fight cavities and even prevent bad breath.
“There are all kinds of beverages on the market these days but every one is an either/or. You can have environmentally friendly or good taste but not both. You can have good taste or good for your body but not both”, says Zota co-founder and CEO Andrew Shamis. “Everyone deserves a soda that tastes great, is good for you and good for the Earth. No compromises. That’s what soda should be.”
Zota lovers are invited to help celebrate Zota’s growing success by participating in a song-writing contest and events that play up Zota’s tagline: So Perfectly Pop! Winning tunes and performances will be incorporated in Zota marketing and advertising promotions.
Timing consumer trends is critical to successful product introduction, especially in the beverage category, which sees over 1000 new products a year. Zota has three emerging consumer shifts going for it. First, conscientious consumers from all socioeconomic walks of life are looking for mainstream food and beverages that taste great, are good for their bodies and not harmful to the environment. Second, green tea is all the rage for its health benefits. And third, people are looking for everyday items that satisfy the need to do something good for themselves.
Zota is hitting the shelves just as these hot trends converge on the mainstream consumer in 2005:
. Health and Wellness/Lifestyles of Health and Sustainability (LOHAS)
. Green Tea
. Organics
. Affordable Luxury/Super Premium
The Zota Soda Company, LLC is headquartered in Burlington, Vermont and is managed and staffed by a top-to-bottom dream team of business and beverage industry professionals, committed to delivering soda that’s So Perfectly Pop! Zota is the focus of parent company Enforth, Inc. For more information, please visit www.zotasoda.com.
For more information, please contact Erin Vadala at Warner Communications at 978-468-3076, or contact Christen Graham at Warner Communications at 207-829-6336.