BEVNET.COM HITS 2 MILLION PAGE VIEWS IN MARCH

Cambridge, MA – April 5, 2005 – Solidifying its position as the leading online source for beverage news, reviews and more, BevNET.com’s site traffic hit the 2 million page view milestone during March of 2005. The traffic was driven by over 300,000 visits in March. “BevNET.com’s viewership has surely benefited from the recent union with Beverage Spectrum magazine,” said President John Craven.

The readership of the combined publications is unparalleled in the industry. BevNET.com is the leading beverage industry web site with approximately 300,000 monthly readers worldwide. Beverage Spectrum is the leading beverage retailer print publication with a monthly circulation of over 17,500 retailers, distributors, and brand marketers.

Known for its beverage reviews, BevNET.com has been busy increasing and improving its editorial content. For example, BevNET introduced the Company Spotlight segment in February of 2005. The series has quickly become a popular forum for beverage companies and industry players to showcase their offerings and successes. BevNET’s editorial capacity has also been boosted by the recent arrival of Jeffrey Klineman, Editor of Beverage Spectrum. “With Beverage Spectrum’s solid base of authors and our cutting-edge content, we plan to leverage our content to bolster the online medium of BevNET,” Mr. Klineman said. “Meanwhile, the magazine is going to be an even more focused, readable and interesting source of information.”

BevNET.com recently implemented a graphic redesign to improve the appearance and usability of the site. Also in the works is a revamping of its Classified Advertising section. “BevNET.com’s position as the leading beverage industry source for news and reviews has created the perfect forum for industry members to market and acquire the services and products that keep the beverage industry vital. We expect our Classifieds section to become a central marketplace for the beverage industry,” said Associate Publisher John McKenna.

Online since 1996, BevNET.com has steadily increased its viewership as the industry continues to satisfy its ever-growing need for critical business information. As one of our valued readers, please do not hesitate to provide us with suggestions for ways we can improve our service to you. Contact John McKenna at 617-715-9677 or email him at mckenna@bevnet.com