IZZE Beverage Company to Attend NASFT Fancy Food Spring 2005 Show

BOULDER, Colo. (April 26, 2005) – IZZE Beverage Company, the leader in the sparkling juice category, will exhibit at the NASFT Fancy Food Spring 2005 show in Chicago May 1-3, at booth # 5724. In addition to sampling its established sophisticated profile of flavors, IZZE will showcase its newest and seventh flavor, Sparkling Pomegranate.

Initially available in a 12-ounce glass bottle, IZZE Sparking Pomegranate joins existing IZZE flavors Sparkling Blackberry, Sparkling Blueberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon, and Sparkling Pear.

IZZE Sparkling Juice, an all-natural blend of pure fruit juice and sparkling water, is free of caffeine, artificial ingredients, high-fructose corn syrup, and all other refined sugars.

About IZZE Beverage Company:
The IZZE Beverage Company was founded in 2002 by two friends who set out to create a distinctive natural beverage while contributing to a higher purpose. The IZZE Project Reach program supports and creates education-based development for farm workers and their families in the communities where IZZE buys its fruit. IZZE Sparkling Juice is now sold nationally in Starbucks and Target stores, as well as in local Whole Foods Markets, Wild Oats Markets, grocery stores, and casual and fine dining restaurants and delis across the United States, Caribbean and South Pacific. IZZE is available in seven flavors: Sparkling Blackberry, Sparkling Blueberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon, Sparkling Pear and Sparkling Pomegranate, and is sold in 4-packs, single-serve 12-and 16-ounce glass bottles, and 8.4-ounce cans. For more information, visit www.izze.com.