Steaz Organic Green Tea Soda, the ground-breaking organic beverage nationally recognized as the first carbonated green tea served up in old fashioned soda fountain flavors, announces a breakthrough distribution deal with Polar Beverages. Polar Beverages, one of the largest independent family owned bottlers in the US and purveyor of the finest portfolio of non-alcoholic beverages available, has chosen Steaz to join their new age/healthy beverage category, as well as reign as Polar’s first USDA certified organic soda brand in their vast galaxy of beverage stars.
The Polar relationship is the latest in verifying that the Steaz line of organic sodas indeed has pop.
Polar distribution covers most key areas of New England including Massachusetts, Connecticut and Albany, New York. Similar direct store distribution channels in New Hampshire, Maine, Vermont and Rhode Island sews up the balance of the region, cementing Steaz availability entirely throughout New England. Consumers will now find Steaz Organic Green Tea Soda sold alongside popular Polar Beverage partners such as Snapple, Vitamin Water, Stewart’s and Nantucket Nectars.
With the power of solid distribution behind them, Steaz is now as readily available as their mainstream soft drink counterparts. In the summer of 2005, Steaz will launch a marketing campaign throughout the Northeast and New England regions that will aim to challenge consumers to kick their regular “red” or “blue” chemically processed and artificially sweetened sodas and replace them with a “healthier” organic, fresh brewed green tea soda.
At a variety of outdoor events, consumers will be encouraged to trade in their red or blue bottles in a “one for one” exchange for any flavor of the11 Steaz Green Tea Soda choices. In what will be one of the biggest David and Goliath stories to come, Steaz feels confident they can demonstrate to consumers that they can “have their soda and drink it too”, without compromising on taste.
Steaz is a division of The Healthy Beverage Company. www.steaz.com
For more information: Cheryl Roth/Mara Engel, OrganicWorks Marketing, 212.253.0474 or firstname.lastname@example.org