SPARTA, MI, July 7 — To kick off a season packed with long car rides, camping, picnics and beaches, Old Orchard has added the summer flavors of Pink Lemonade and Fruit Punch to its line of 10-oz. single-serve bottles. Both flavors had previously only been offered in 64-oz. containers.
Pink Lemonade and Fruit Punch join a lineup of family favorites including 100 percent juice and calcium fortified Apple, Apple Cherry and Apple Kiwi Strawberry. Two of Old Orchard’s most popular Healthy Balance juice cocktails — Apple Cranberry and Grape — also are offered in the single serve packaging but have 75 percent fewer calories, carbohydrates and calories than traditional fruit juices.
“We began offering several of our most popular juices in single-serve packaging this past January,” said Mike MacDonald, vice president of sales and marketing for Old Orchard Brands. “After getting an abundance of positive feedback from consumers, it was only natural for us to expand our single serve line to include some favorite summer flavors in the ‘on the go’ packaging to compliment the active lifestyle of families this time of year.”
Consumers can purchase Old Orchard single-serve juices and juice cocktails in grocery stores and select retailers across the nation. A shrink-wrapped six pack retails for $2.99.
Sparta, Michigan-based Old Orchard Brands is one of the fastest growing fruit juice brands in the United States. The privately held company started operations in 1985 and offers consumers 29 frozen concentrate flavors and 42 bottled varieties in a range of 100 percent fruit juices and blends, fruit juice cocktails and low-carbohydrate fruit juice cocktails.