New York, NY – Amino Vital® announced they have signed on as the Official Sports Supplement of the Chicago Rush for the 2006 Arena Football season. The agreement marks the second time that Amino Vital® has partnered with an AFL team, having reached a sponsorship agreement with the Las Vegas Gladiators earlier this year.
“Amino Vital® is honored to sponsor dedicated athletes such as the Chicago Rush players and to support the Chicago community with this great team,” said Mitsuru “Mitch” Nishikawa, Ajinomoto U.S.A., Inc. Vice President & General Manager of the Nutraceuticals Division. “Amino Vital® is committed to reaching out to all athletes seeking greater fitness and higher performance and we’re looking forward to supporting the Chicago Rush in their quest to win the 2006 ArenaBowl championship.”
“We’re excited about our upcoming partnership with Amino Vital®,” said Chicago Rush president and general manager Mike Polisky. “And we are looking forward to having Amino Vital® products play a leading role in our athletes’ fitness for years to come.”
Under this partnership, Amino Vital® products will play a prominent role in the team’s daily routine. Rush players and their opponents will have Amino Vital® Pro Ready-to-Drink on the Allstate Arena benches during home games to help keep the athletes hydrated and the Rush players will have Amino Vital® Prepair and Repair bars and Amino Vital® Fast Charge powder and caplets available at practices to help energize and repair their bodies.
In addition, Amino Vital® will sponsor a game day giveaway for fans at a 2006 Rush home game, create an “Endurance Player of the Game” award, and sponsor the team’s annual Youth Football Coaches Clinic and high school “Tug of Pride” competition.
Athletes and fitness buffs across the country have grown increasingly enthusiastic about Amino Vital® since its launch in the U.S. two years ago – the product line has now been extended to include powders, drinks, caplets and bars. Amino Vital® is the Official Amino Acid Sports Supplement of amateur and professional sports teams including the New York Yankees, Seattle Mariners, Las Vegas Gladiators, New York Road Runners and the Colavita Olive Oil Pro Cycling Team. Amino Vital® has made particularly deep inroads into triathlon with endorsers who include the World #1 triathlete Hunter Kemper and 2005 Chicago Triathlon Champion Becky Lavelle. On the sports performance front, Athletes Performance founder and trainer to the top professionals in sport, Mark Verstegen, and trainers such as Story Elizabeth Maley and Gregg Cook use and recommend the product.
For more info please contact:
Genevieve Marrin, LaForce+Stevens, (212) 242-9353 ext.191, gmarrin@laforce-stevens.com
Or, Mike Alzamora, Chicago Rush, (773) 243-3445, malzamora@chicagorush.com
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ABOUT AJINOMOTO
The Ajinomoto Group is a global food and amino acid powerhouse, with estimated sales of over $10 billion. One of Japan’s best-loved brand names, Ajinomoto is the unrivaled leader in amino acid R&D, commanding an approximate 60% share of the global amino acid market. Ajinomoto’s life-saving innovations include the world’s first IV feeding formula.
Visit www.amino-vital.com to learn more about amino acid conditioning and the full line of Amino Vital® products.