Tropicana Launches First Orange Juice with Fiber; New National Orange Juice Delivers as Much Fiber as an Orange

CHICAGO, Dec 2005 (BUSINESS WIRE)- Tropicana Products, Inc., a division of PepsiCo, Inc. (NYSE: PEP), is helping people meet their daily fiber requirements with the introduction of first national orange juice with fiber. Tropicana Pure Premium Essentials(R) with Fiber delivers 3 grams of added fiber in every 8-oz. glass – as much fiber as is found in a medium-sized orange. Tropicana Pure Premium Essentials(R) with Fiber started shipping this week and will begin appearing in grocery stores nationwide in January.

“People have come to expect the best from Tropicana and now, we’ve given them another reason to drink orange juice every morning,” said Rick Gomez, Vice President of Marketing. “Tropicana Orange Juice with Fiber is an easy way to incorporate more fiber with something they already love – the fresh-squeezed taste of Tropicana.”

It is no surprise that Americans need more fiber in their diets. In fact, nine out of 10 adults fail to meet the adequate intake levels for dietary fiber according to the most recent US Department of Agriculture food intake data.(1)

The Institute of Medicine recommends 25 daily grams of fiber for women 19-50 and 38 grams for males 19-50 years of age.(2) Good sources of fiber include: fruits and vegetables, beans, and whole grains.

“While whole fruit remains an important source of fiber, we wanted to offer another great tasting option for the many people who find it challenging to meet the daily recommendation for fiber,” said Debra DeMuth, Ph.D., R.D., Senior Nutrition Fellow, Tropicana Products, Inc.

Now people can help meet their daily fiber needs by drinking a glass of Tropicana Orange Juice with Fiber as part of a healthy breakfast.”

Available for a suggested retail price of $3.49 for a 64-oz. carton, the same as the suggested retail price for other Tropicana Pure Premium Orange Juices, Tropicana Pure Premium with Fiber will be supported with a complete marketing plan, including advertising, public relations, sampling and promotion efforts.

Tropicana Pure Premium with Fiber joins Tropicana’s Essential line of products, which are aimed to meet the individual nutritional needs of consumers. The fiber in Tropicana Pure Premium with Fiber helps the digestive system stay healthy and regular for those who need more fiber. Essentials products also include: Low Acid, Light ‘n Healthy with Calcium orange juice beverage, Light ‘n Healthy with Pulp orange juice beverage, Healthy Kids(TM), Immunity Defense and Healthy Heart.

Orange juice is truly a super food and is the most nutritious, commonly consumed 100 percent fruit juice in the American diet. An 8-oz. serving of all Tropicana Pure Premium varieties provides a full day’s supply of vitamin C, is a good source of potassium (13% DV)(a) and a good source of folate (15% DV)(a), a nutrient important for women of child-bearing age. Plus, one 8-oz. glass of orange juice counts as two, half-cup servings of fruit, which gets you halfway to the government’s recommended daily amount of two cups of fruit per day.(a)

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About Tropicana Products, Inc.

Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices. Tropicana markets its products in the U.S. under a variety of brand names, including the Tropicana Pure Premium(R) not-from-concentrate line of juices: Dole(R) juices and juice blends; Tropicana(R) Juices and Pure Tropics(R) juices; Tropicana Smoothies(TM) and Tropicana Twister(R) juice beverages. The Dole brand name is licensed from Dole Food Company, Inc.

(1) Moshfegh, Alanna; Goldman, Joseph; and Cleveland, Linda. 2005. What We Eat in America, NHANES 2001-2002: Usual Nutrient Intake From Food Compared to Dietary Reference Intakes. U.S. Department of Agriculture, Agricultural Research Service.

(2) Institute of Medicine, Food and Nutrition Board, 2002. Dietary Reference Intakes for Energy, Carbohydrates, Fiber, Fat, Fatty Acids, Cholesterol, Protein and Amino Acids (Macronutrients). National Academy Press. Washington, D.C.

(a) Percent daily values are based on a 2,000-calorie diet. Daily values may be higher or lower, depending on calorie needs. The USDA’s 2005 Dietary Guidelines for Americans recommends that a majority of one’s daily fruit servings come from whole fruit.

SOURCE: Tropicana Products, Inc.

Tropicana Products North America
Pete Brace, 312-821-3599
pete.brace@tropicana.com
or
Fleishman Hillard
Megan Lindsay, 312-751-3730
lindsaym@fleishman.com