Lake Success, NY, January 2006 – “Shaw’s, known throughout New England for cutting edge innovation, now carries the premium beverage: VitaZest® Vitamin & Fruit Enriched WaterT to augment its beverage selection at 150 Shaw’s Supermarkets and Star Markets in 6 states: Maine, Massachusetts, New Hampshire, Rhode Island, Connecticut & Vermont,” explained Scott Abramson, V.P. Sales & Marketing for Triple A Products.
“Shaw’s found that VitaZest has an outstanding flavor line-up, a high consumer satisfaction response for its healthier ingredients, and wide appeal making it a customer favorite in its category,” added Abramson.
“Shaw’s rollout of VitaZest throughout the New England region is great for consumers looking for good nutritional value and great taste,” continued Ziv Alcalay, V.P. Operations. “VitaZest has the crisp, refreshing texture of water with a natural fruit taste and is fortified with meaningful levels of 10 essential vitamins and minerals, including calcium, which is rare among flavored waters.”
“This exceptional flavored water contains no high fructose corn syrup, no sugar, no carbs, no calories, no artificial colors, no preservatives, no caffeine, no taurine or other stimulants.”
VitaZest comes in eight delicious flavors: Mango Cherry, Kiwi Strawberry, Pomegranate, Lemon Lime, Passion Fruit, Blueberry, Peach Melon and Orange.
Shaw’s Supermarkets and Star Markets are part of the Albertsons family of regional food chains.
VitaZest® Vitamin & Fruit Enriched WaterT is produced by Boca Raton, Florida-based Triple A Products, LLC with regional offices in Lake Success, New York. For more information, please visit www.drinkvitazest.com.