WHEN 100% JUICE IS LESS THAN 100% HEALTHY Fizzy Lizzy Founder on Mission to Teach the New Math

NEW YORK, NY – As the heated debate to ban soft drinks in schools continues to be fought in the media, parents as well as educators continue their search for healthful meal and snack choices to combat childhood obesity. Fizzy Lizzy Sparkling Juice, an upstart company that blends juice with carbonated water, is committed to offering a healthful and nutritious alternative to traditional soft drinks and 100% juices.

“It’s commendable that our elected officials are concerned about the dietary choices available in our nation’s public schools, said Liz Marlin Morrill, Founder and President of Fizzy Lizzy. “But it’s important for legislators – indeed for all consumers – to read the fine print. When it comes to obesity, products containing 100% juice are actually part of the problem,” she added.

Case in point: A traditional 12 ounce glass of 100% orange juice offers over 100% of the RDI for Vitamin C but it also contains a whopping 170 calories and 33 grams of sugar — more calories than cola! A 12 ounce bottle of Fizzy Lizzy Sparkling Orange Juice, which blends 61% juice with 39% carbonated water -provides the same full day’s supply of vitamin C but only 120 calories and 27 grams of sugar.

Fizzy Lizzy offers eight flavors (Passionfruit, Raspberry Lemon, Pineapple, Grapefruit, Concord Grape, Fuji Apple, Cranberry and Orange) with an average of 67% juice per bottle — all with no added sugar, corn syrup or preservatives.

“Obesity is at epidemic proportions, so every calorie counts,” said Morrill. “If we truly want to put preventive measures in place, schools and parents need to demand juices that are intrinsically nutritious — and do the math. Where weight is concerned, we need to take the halo off 100% juice.”

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Fizzy Lizzy was founded in 2000 as the brainchild of Liz Marlin Morrill. Unable to find a healthful alternative to soda, Liz decided to create one herself by combining seltzer and juice. Fizzy Lizzy is available at select supermarkets, specialty – and health-food stores across the country for approximately $1.49/bottle. For more information, please visit www.fizzylizzy.com.