IZZE Beverage Company Introduces New Sparkling Apple Flavor

@@img1BOULDER, CO – IZZE Beverage Company, the leader in the sparkling juice category, will launch its eighth and newest flavor, Sparkling Apple, at the Natural Products Expo West in Anaheim, Calif., Mar. 24-26, at booth #3585.

“We chose Sparkling Apple as our newest flavor because apples are always a favorite with moms and kids,” said Gil Fronzaglia, IZZE’s executive vice president of operations. “In addition, apple ranks consistently high on our consumer list of most- preferred flavors. With our blend of Washington Macintosh and Granny Smith apples, IZZE Sparkling Apple truly captures this fruit favorite with a sophisticated and palate-friendly taste.”

“In addition to consumer demand, we chose Sparkling Apple because it gave us the opportunity to initiate our newest program for Project Reach, IZZE’s non- profit arm that supports and creates education- based development for farm workers and their families in the communities where we buy our fruit,” said Todd Woloson, IZZE’s co-founder and CEO. “In January, we visited Yakima Valley in Washington, our source for IZZE Sparkling Apple, and were overwhelmed by the community’s graciousness and dedication. Throughout the year, we plan to support this community-in-need by providing books and educational materials through a number of local programs.”

Initially available in a 12-ounce glass bottle and an 8.4-ounce can, IZZE Sparking Apple joins existing IZZE flavors Sparkling Blackberry, Sparkling Blueberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon, Sparkling Pear and Sparkling Pomegranate.

IZZE Sparkling Juice, an all-natural blend of pure fruit juice and sparkling water, is free of caffeine, preservatives, artificial ingredients, high-fructose corn syrup, and all other refined sugars.

About IZZE Beverage Company: The IZZE Beverage Company was founded in 2002 by two friends who set out to create a distinctive natural beverage while contributing to a higher purpose. The IZZE Project Reach program supports and creates education-based development for farm workers and their families in the communities where IZZE buys its fruit. IZZE Sparkling Juice is now sold in Starbucks throughout the US and Canada, as well as nationally in SuperTarget and Cost Plus World Market stores. IZZE is also sold locally in Costco clubs, regular Target stores, Safeway, Whole Foods Markets, Wild Oats Markets, grocery stores, and casual and fine dining restaurants and delis across the United States, Canada, the Caribbean and South Pacific. IZZE is available in eight flavors: Sparkling Apple, Sparkling Blackberry, Sparkling Blueberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Lemon, Sparkling Pear and Sparkling Pomegranate, and is sold in 4-packs, 12-packs, single-serve 12-and 16-ounce glass bottles, and single-serve 8.4-ounce cans. For more information, visit www.izze.com