ATLANTA, March 22 /PRNewswire-FirstCall/ — Coca-Cola North America said today that it has reached agreement with Stokely-Van Camp to settle a lawsuit filed on Monday over television advertising for POWERade Option.
Under the settlement, POWERade Option advertising will continue to run during the NCAA tournament.
“As the number two player, we want to set ourselves apart from the category, but we want to compete in the marketplace, not in the courtroom,” said Gloria Garrett, vice president, Hydration for Coca-Cola North America.
“POWERade Option was created and is marketed based on what we’ve heard from consumers — that there are many occasions when a full calorie sports drink adds back more calories than people have just burned off. Our advertising will maintain the central theme of the campaign, which is that POWERade Option has fewer calories than Gatorade,” said Garrett. “We have agreed to modify the commercials to be clearer that POWERade Option has both fewer calories and less carbohydrate energy than Gatorade.”
CONTACT: Dan Schafer of Coca-Cola North America, +1-404-676-2882