@@img2@@img1 PURCHASE, N.Y., April 20, 2006 – Just in time for the warm weather, Starbucks® Iced Coffee is ready to cool things off. The new premium line of ready-to-drink coffee drinks features Starbucks® Italian Roast coffee with just a hint of milk and sweetness in a slim 11-ounce can. Available in both regular and light versions, the product is currently available in Starbucks retail stores and hits convenience and grocery stores nationwide on April 24.
“Coffee drinkers tell us that they’re looking for a refreshing beverage in a convenient package,” said Tracey Doucette, vice president and general manager, North American Coffee Partnership, a joint venture between Pepsi-Cola North America and a subsidiary of Starbucks Coffee Company. “Starbucks Iced Coffee is the perfect product to satisfy those needs– a simple, honest-to-goodness coffee drink with the familiar flavor people love.”
To celebrate the launch, visitors today in New York City’s Times Square are receiving complimentary samples at the ‘World’s Coldest Starbucks,’ a coffee bar constructed completely out of ice. The Iced Coffee Bar will feature baristas serving samples of the new beverage to thirsty New Yorkers all day on April 20, while carvers create elaborate sculptures out of ice and pass cans of Starbucks Iced Coffee through a customized ice luge.
In addition to the launch of Starbucks Iced Coffee, the North American Coffee Partnership also introduces two line extensions within its bottled Starbucks Frappuccino® and Starbucks DoubleShot® brands. Starbucks Strawberries and Crème Frappuccino® crème drink, a smooth blend of real strawberries and low-fat milk, is the first coffee-free bottled Starbucks Frappuccino crème drink, inspired by the most popular non-coffee blended beverage in Starbucks retail stores. Starbucks DoubleShot® Light espresso drink has the same high-quality, great tasting blend of rich espresso and a touch of cream as the original Starbucks DoubleShot, but with lower fat, calories and sugar. Both products will be available nationwide starting April 24.
The North American Coffee Partnership is a joint venture between Pepsi-Cola North America and a subsidiary of Starbucks Coffee Company. Its products include Starbucks DoubleShot, DoubleShot Light, Starbucks Mocha Frappuccino, Mocha Lite Frappuccino, Vanilla Frappuccino, Coffee Frappuccino, Caramel Frappuccino, Strawberries and Crème Frappuccino, Starbucks Iced Coffee and Iced Coffee Light. Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada.