Haverford, Pennsylvania – In what is assured to be an industry altering event, Aroma Water, LLC has begun marketing Aroma WaterT, the world’s first flavored water that is 100% pure and additive-free. Aroma Water uses aromatic closures to deliver a refreshing fruit flavored taste experience. This revolutionary product allows people to drink pure, thirst quenching water while enjoying refreshing flavor without sweeteners and other additives. Initial flavors include Lemon Lime and Mandarin Orange with Peach, Mixed-Berry and others coming soon.
It Smells So Good You Can Taste ItT
Aroma Water starts with 100% pure water with no additives. Then it is sealed with a patented aromatic cap licensed from ScentSational Technologies, which is made with the same FDA approved flavors beverage companies put directly into their products. Since flavors are not added to the water, there is no need for additives and preservatives. Over time, the water becomes infused with aroma from the cap. Since approximately 90% of taste is from the sense of smell, consumers experience the sensation of delicious flavor while receiving the pure hydration they need.
Pure water is the healthiest thing to drink – but people prefer to have flavor
According to Brooke Mills, Aroma Water’s Director of Marketing, consumer advocacy groups are bringing the nation’s attention to the health problems caused by consuming unhealthy beverages. This is creating a place in the market for pure, healthy water with a great taste experience.
Mills said, “There is a lot of pressure on the beverage industry to provide healthful alternatives to carbonated soft drinks, juices and sports drinks. At the urging of health officials and pubic leaders like former President Clinton, beverage makers will stop selling sweetened beverages in elementary schools and only sell water, low-fat and non-fat milk and 100% fruit juice.
Unfortunately artificially sweetened concoctions, while better than those loaded with calories, are still a far second to pure water, but there have been few alternatives. Pure water with great fruit flavor and no additives sounds like a paradox, but now Aroma Water delivers on what seemed to be the impossible.”
Mills cites information published in the March edition of The American Journal of Clinical Nutrition, which reported guidelines for healthy beverage consumption. The report states that of the 98 fluid ounces of liquids that people should consume daily, at least 50% should be pure water. The study concludes that the increasing number of overweight and obese people (16% of all children ages 6 to 19) is directly related to increased daily caloric intake of which approximately 50% comes from calorically sweetened beverages. The study further states that consuming artificially sweetened beverages is not suggested as it serves to make people crave sweet products.
“Now, thanks to Aroma Water, these guidelines do not require sacrificing a flavorful experience when drinking pure water. There are few attractive options, but additive free Aroma Water fits the need perfectly, everywhere from the school lunch room to the board room. Children love the great aroma and taste, and adults love that it is 100% pure, without additives. Of course, Aroma Water’s fascinating aromatic closure is very appealing to children and adults alike,” Mills said.
Helping to Fight Childhood Obesity
In an effort to give back to the community and to help raise consciousness about making good choices, Aroma Water will contribute a percentage of its profits to programs working to help combat childhood obesity and related illnesses.
Brooke Mills, Aroma Water Director of Marketing, said interested bottlers, regional or national, and distributors should contact her.
1. A new proposed guidance system for beverage consumption in the United States, Barry M Popkin, Lawrence E Armstrong, George M Bray, Benjamin Caballero, Balz Frei and Walter C Willett American Journal of Clinical Nutrition, Vol. 83, No. 3, 529-542, March 2006
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