The company has announced it is releasing a report on organic beverages in the U.S. offering.
The report analyzes the forces driving the organic beverages market, such as organic “industrialization,” specific food fears, and the potential effects of Wal-Mart’s proposed expansion to organic offerings. Consumer data focuses on usage patterns and consumers’ priorities when purchasing organic foods and beverages.
The safety and integrity of the food supply has concerned consumers for a number of years, and every new food scare unleashes a new wave of media attention and uncertainty among shoppers. Such outbreaks–and the ensuing confusion–leave consumers in a quandary about the safety of fresh produce. Consumers are unsure whether organic is truly safer than non-organic, and if the benefits outweigh the risks of eating food grown without chemicals.
Organic products are more expensive to grow and manufacture than conventional alternatives, and the increased prices have been passed on to consumers. Nonetheless, increased sales suggest that consumers are willing to pay more for food they consider to be more healthful.
Two thirds of the organic beverages market comprises non-dairy beverages, including soy milk, but also ranging from organic carbonated beverages to organic juice and tea. The wide-ranging variety of beverages in this segment demonstrates the extent to which “organic” has grown as a manufacturing method.
Sales figures are provided for both non-dairy and dairy beverages, and profiles of the leading players in the industry are provided. This report examines developments in the $1.3 billion industry using sales data for FDM and natural food channels provided by SPINS as well as proprietary consumer data.
In this report, organic beverages are defined as beverages produced according to organic standards, as defined by the USDA:
.Crops grown without the use of conventional pesticides, artificial fertilizers, or sewage sludge
.Animals reared without the routine use of antibiotics and without the use of growth hormones
.Food processed without ionizing radiation and without the use of a wide range of food additives
.Food produced on all levels without the use of genetically modified organisms
Companies Mentioned
– The Dannon Company, Inc. (Stonyfield Farm)
– Dean Foods (Silk, Horizon)
– Hain Celestial Group (Imagine Foods, Westbrae)
– Organic Valley
– FDM
– Wal-Mart
For more information visit www.researchandmarkets.com/reports/c47878