@@img1PURCHASE, N.Y., January 11, 2007 – During the nation’s most-watched TV event, football fans will have the chance to win a one-of-a-kind Super Bowl edition Pepsi can and tickets to the biggest game of the year – for life.
The Pepsi Super Bowl can is inspired by 40 years of Super Bowl rings. Crafted from sterling silver and inlaid with diamonds, rubies, and sapphires, the can is estimated to be worth $100,000.
Beginning January 13, consumers can log onto www.SuperBowl.com/Pepsi to learn how to register and receive their own unique code. The winning code will be broadcast immediately following the Pepsi Halftime Show of Super Bowl XLI on February 4. The lucky fan with the winning code will be awarded the commemorative Pepsi Super Bowl can and two Super Bowl tickets for life.
“There is no better stage on which to reward a football fan with a one-of-a-kind Super Bowl collector’s item and tickets for life to the most anticipated game of the year,” said Cie Nicholson, VP and CMO, Pepsi-Cola North America. “The audience will not only watch the great entertainment during the halftime show, many will also watch to see if they’ve won these two incredible prizes.”
Pepsi has developed this unique promotion to celebrate the launch of its global brand restyle. This restyle will be highlighted by new package graphics for Pepsi-Cola, which will change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars.
The Super Bowl is annually the nation’s highest-rated TV program. More than 141 million viewers watched last year’s game in the United States. Super Bowl XLI will be broadcast to a potential worldwide audience of 1 billion people in more than 230 countries and territories.
Pepsi, which has been an NFL sponsor for the past five seasons, is sponsoring the Super Bowl Halftime Show starring Prince.
Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Jazz, Pepsi ONE, Wild Cherry Pepsi, Pepsi Lime, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks, IZZE and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.