Carmelo Anthony’s C1.5 Extreme Energy Drink a Real All-Star

Posted: 2/14/2007

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Chicago, IL (February 12, 2007) – As Carmelo Anthony finally gets the nod for the All-Star Game in Las Vegas, so does his new energy drink which will become available there for the first time this week. IMG, the company behind C1.5 Extreme Energy Drink has signed on with local Las Vegas beverage distributor Pearle Boyz Beverage Company Inc.

“We are very excited to join the C1.5 Extreme Energy Team. We believe the drink will become very popular in and around Vegas. We have already received great interest in the drink from several Las Vegas retailers,” said Andy Pearle, President of Pearle Boyz. “We’ll be capitalizing on Carmelo’s impressive power in basketball, and the All-Star Weekend to assist us in getting the C1.5 Extreme Energy Drink introduced to the people of Las Vegas.”

Along with the launch of the drink in Las Vegas, Intervest Media Group has launched a web store. The store can be found at www.c15energy.com, and the site sells C1.5 apparel as well as the drink itself.

“The launch of the web store is a great way to help fuel interest in the C1.5 Extreme Energy Brand, we are glad to be a part of it. We are selling everything from jerseys to leather jackets, and we’ll continue adding to our portfolio of products throughout the year,” said Willliam T. Shaw of The Martech Group.

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About Intervest Media Group
Intervest Media Group is a marketing and communications firm focused on assisting companies and high profile individuals increase their brand awareness using its expertise in the beverage and marketing sector. For more information on this product, please www.c15energy.com.

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About Carmelo Anthony:
Carmelo Anthony of the Denver Nuggets is one of the most recognizable names and superstars in the NBA. Carmelo made his debut on the national stage during his short but successful collegiate career leading Syracuse to an NCAA Championship in 2003 where he was named MVP. He was a first round draft pick in the 2003 draft and continues to flourish both on and of the court. For more information on Carmelo Anthony, please visit www.carmeloanthony.com or www.myspace.com/carmeloanthony.