@@img1Woodstock, VT, February 27, 2007 – JavaPop, Inc., the creators of the first Organic, Fair Trade Certified coffee soda, is pleased to announce its nationwide launch. A carbonated, non-dairy based, 100% natural coffee drink, JavaPop is sweetened with organically certified, pure cane juice. JavaPop is free of highly refined sugars, chemicals, preservatives, artificial colors and additives.
As one of the first soda brands in history to be stamped with the USDA Certified Organic Seal, JavaPop’s Fair Trade Certification guarantees that the farmers who grow the coffee beans receive fair value for their crops, allowing them to maintain ownership of their land and invest in the quality of their harvest.
Developing JavaPop has been a true labor of love,¡± says JavaPop founder and president Paul C. Hendler. “With the organic movement taking hold in the U.S., we wanted to provide a healthy alternative for the ready-to-drink coffee market. I’m proud of the outstanding network of coffee growers and suppliers whose products have enabled us to create an environmentally friendly, healthy and delicious beverage.”
Recognizing a gap in the coffee and soft drink market, Hendler began an extensive product development program in 2004, seeking out Fair Trade Certified coffee growers, organic natural flavors, and recycled packaging materials, including recycled and repurposed glass bottles. As a result, each of JavaPop’s five varieties Espresso, Vanilla, Mocha, Hazelnut, and Caramel boast socially and environmentally conscious ingredients, from Fair Trade Certified coffee beans from Green Mountain Coffee Roasters to fresh-pressed Organic pure cane juice.
Hendler is joined by JavaPop CEO Ken Walsh, a beverage industry veteran with over 30 years of experience, most recently as Vice President of Sales for Cadbury Schweppes North America. Walsh’s understanding of the market and the need for a strong distribution network has led to a partnership with Snapple to distribute the product line nationally.
JavaPop debuts in New York and will roll-out nationwide in Spring 2007. The retro-inspired bottles will be sold individually and in four-packs at major retailers. For more information, please visit www.javapop.com. For information, high-resolution images, or product samples, please contact firstname.lastname@example.org or Baltz & Company at 212.982.8300.