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@@img1New York City, March 12, 2007 – Lifestyle Beverages Inc. today announced an agreement with Boening Brothers Inc. and sister company Oak Beverages, to distribute TrimWater in the New York region. TrimWater will be the flagship nonalcoholic beverage line carried by Boening and Oak, distributors of popular brands including Guinness, Yeungling, and Sam Adams beer. Currently available in select stores, Boening Brothers and Oak Beverage will provide TrimWater to the following areas/counties in New York: Kings (Brooklyn), Queens, Nassau, Suffolk, Richmond, Bronx, Rockland, Westchester, Orange, Duchess, Sullivan, Ulster and Putnam.
“We are excited to have TrimWater partner with Boening and Oak, as we extend our brand into this very competitive market,” said David Sackler, founder and CEO of Lifestyle Beverages. “TrimWater is a great tasting beverage that is low in sugar and calories, which is appealing to Americans as they take steps towards a well balanced life.”
TrimWater, a low-sugar and low-calorie beverage with seven innovative flavors, is specially formulated without added chemical preservatives, food coloring, artificial flavors or other unnecessary ingredients for a unique experience that offers proper hydration for on-the-go lifestyles. As part of the TrimWater’s promise to providing a premium product for health-conscious consumers, the brand is committed to clarity for both ingredient information as well as appearance.
“TrimWater is our flagship brand as we break into the nonalcoholic beverage category,” said Debbie Boening, president of Oak Beverages. “This launch signals a new generation of beverages for retailers looking to expand their product line with a healthier choice.”
The refreshing product line includes four new flavors-POMEGRANATE-CRANBERRY, PINK GRAPEFRUIT-HONEY, BLACK CHERRY-BLACKBERRY and LEMON-CITRUS-in addition to the original three-RASPBERRY-VANILLA, PASSIONFRUIT-BERRY and PEACH-MANGO. Look for TrimWater in individual 20 oz. sleek plastic bottles, featuring different flavors for every lifestyle. TrimWater will be available in the beverage section at supermarkets, mass merchandisers, convenience stores, gas station convenience markets, with plans to sell online to meet consumer demand in those markets the company as yet to establish distribution. For more information, visit www.TrimWater.com.
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About Lifestyle Beverages, Inc.
Lifestyle Beverages, Inc. is one of the nation’s fastest growing enhanced water beverage companies, headquartered in Garden City, New York. The company, created a low-sugar and low-calorie beverage called TrimWater, to help promote healthy beverage choices for consumers. The product line provides consumers with a healthier beverage, for every lifestyle, that does not sacrifice taste or enjoyment. First distributed in 2006 in local New York stores, TrimWater is now available at retail outlets, food and specialty stores, and convenience stores. For more information, please visit www.trimwater.com or contact 866.814.9222.
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About Boening Brothers, Inc. and Oak Beverages, Inc.
Boening Brothers, Inc. and Oak Beverages, Inc. comprise the Boening organization, leading New York-Metropolitan area beer wholesale distributors and part of a fourth-generation family business now celebrating its 103rd anniversary. With their state-of-the-art facilities in North Lindenhurst, NY (Boening) and Blauvelt, NY (Oak), the distributors are recognized for their strong focus on customer relations and brand building across all markets including restaurants, bars, hotels, supermarkets, beverage retail centers, wholesale clubs and convenience stores. Currently representing leading breweries, they pride themselves on a highly responsive, results-oriented sales and support team that delivers value-added service from eye-catching point-of-sale displays and unique kick-off parties to creative brand promotions and memorial special events. As a result of the companies’ consistently high performance and service integrity, Boening Brothers and Oak Beverages enjoy the respect of breweries, customers and industry peers alike.