The annual Nightclub & Bar show was held on March 6 and 7 in Las Vegas, Nevada at the Las Vegas Convention Center. The show permits companies whose products are sold in bars a chance to exhibit their products to bar owners and management. Exhibits at the show included products such as tasers (tested on over 100 voluntary, if not fully sober, brave souls on Tuesday alone), pool tables, video games and, of course, beverages. @@img1
BevNET’s coverage of the show was sponsored exclusively by Fry Fabrications, makers of custom bar and POS/POP solutions for beverage companies. See examples of their work in our photo gallery (link at bottom of article).
The beverages at the show focused mainly on the lucrative on-premise market. Liquor brands were the largest contingent, but among non-alcoholic beverages, energy drinks were the best represented. Some of the brands present included Liquid Ice, XL Energy, Who’s Your Daddy, Roaring Lion, Rock Star, Monster Energy, Nitro2Go, Pro Player, G Pure, Banzai, and SoBe.
There were some new beverages at the show, as well, including Hooters Energy Drink, in both regular and sugar-free flavors, in a 16 oz. can. Also new at the show was Grenade Energy, a new 8.4 oz. drink that features a grenade-like pull pin for removal of the tab. Private-label energy drink manufacturers were also exhibiting, including X Brand Fluids, which arranged for UFC Heavyweight Champion Randy Couture to visit for a session of photos and autographs.
Several bottled water manufacturers were also at the show, including Voss and Aspen Pure. Xing Tea, a new flavored iced tea was also introduced. Nexcite came “from Sweden with Love” to show off its cobalt blue Champaign-style bottle and its herbal love formula.
The author would also like to state for the record that he was able to pound a score of 9760 on a sledgehammer game, which helped offset his weak performance on the punching bag machine. Finally, it should also be stated that he was not among the 100+ people who were tased on Tuesday, despite the desires of the masses in attendance.