@@img1New York, NY – Following the successful introduction of Cafe Sepia, ITO EN (North America) Inc’s, the worlds leading purveryor of green tea debuts Matcha Latte and Tea Latte, the newest additions to the company’s stable of ready-to-drink teas.
Matcha Latte is made with Japanese matcha, a stone ground powdered green tea used in the traditional Japanese tea ceremony. Whipped with milk for a sweet cream taste, it is packaged in an 8.1 oz. recyclable steel can and retails for app. $1.99
Tea Latte is made with black assam tea from India’s prestigious Assam region. Its hearty, malty flavor is complimented with a shot of milk for a classic creamy taste. It is packaged in an 8.1 oz. recyclable steel can and retails for app. $1.99.
The teas offer all the flavor of specialty shop varieties and their size allows them to easily fit into a tote or pocket, making them ideal for the always on-the-go lifestyle so prevalent with today’s consumer. The teas can be enjoyed chilled, or poured into a cup and heated in a microwave.
Since establishing their U.S. operations in 2001, Tokyo-based ITO EN has introduced the green tea culture to the American market through the TEAS TEA line of all natural, unsweetened ready-to-drink teas, which received the ‘Best Flavor’ and ‘Best Packaging’ awards from the 2005 World Tea Expo. The company also imports and markets Sencha Shot and the award-winning Tea Apple and Tea Lemon from their line of natural fruit teas. Recently, the company acquired Mason Distributors, a Florida-based vitamin and supplement manufacturer, which gains them entry to the ever-growing U.S. supplement market. The ITO EN Tea Shop, located on Manhattan’s Madison Avenue, has received the 2005, 2006 and 2007 Zagat NYC Gourmet Marketplace award for ‘Best Tea,’ and the company also operates the renowned KAI and Donguri restaurants in New York City.
To access more information or order from the entire line of ITO EN products, please visit www.itoen.com.
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