Fashion Gets Caffeinated: Bawls Guaranexx Announces Launch of the Ultimate Fashion Experience

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@@img1Miami, FL – April 5, 2007- Get caffeinated with refreshing BAWLS Guaranexx and you can be a winner in the BAWLS Guaranexx Ultimate Fashion Experience contest! The promotion will feature fabulous prizes from Metropark, Havaianas and BAWLS Guaranexx.

BAWLS Guaranexx is keeping fashionistas everywhere caffeinated by promoting their contest on more than 500,000 bottle caps at Super Target stores, Metropark and select retailers nationwide from April through September 2007. One lucky Grand Prize winner will enjoy a VIP trip for two to Los Angeles to check out the 2007 Gen Art Fresh Faces in Fashion show at Smashbox Studios. They will also be treated to a mini shopping spree at Metropark for the perfect outfit to wear to the show, score a year’s supply of BAWLS Guaranexx and win a 10-pair wardrobe gift bag from Havaianas! Five runners-up will win a $100 gift card from Metropark, a year’s worth of BAWLS Guaranexx and a 10-pair wardrobe gift bag from Havaianas. No purchase necessary and participants can enter at www.bawls.com. Winners will be announced in October 2007.

BAWLS Guaranexx is a sugar and calorie-free beverage that was quickly embraced by the fashion industry, where models and designers demand the drink’s refreshing taste, stylish packaging and high-caffeine content to keep them moving. Dedicated to the Future of Fashion, Guaranexx is the newest supporter of the Parsons New School for Design. Guaranexx is also the “Official Energy Drink” of Gen Art’s Fresh Faces in Fashion, Portland Fashion Week and exclusive events at select Macy’s stores. Guaranexx has also commissioned San Francisco-based designer Bacca Da Silva to create a couture bottle tote for fashion VIPs at some of this year’s hottest shows.

About Metropark
Metropark, a Los-Angeles based specialty store chain, is the decisive lifestyle shopping destination for today’s trendsetting young adults, blending fashion, music, and art to offer a rare and inspiring shopping experience. Part club, part street boutique, Metropark is fast becoming famous for its carefully edited multi-brand fashion assortment and dynamic atmosphere. Metropark offers BAWLS Guarana products in its stores nationwide, and the Metropark shopping spree prizes will offer the BAWLS Guaranexx winners an exciting opportunity to indulge in their favorite styles and trends of the season. For more information, visit www.metroparkusa.com.

About Havaianas
In Brazil, Havaianas flip flops are beloved and worn by all personalities from the average citizen to dignitaries and celebrities. The word Havaianas means “Hawaiians” in Portuguese. Since being introduced to the United States three years ago, Havaianas have created an unprecedented cult following. Now referred to as the “best rubber sandal in the world,” Havaianas can be seen gracing the pages of the hottest fashion and sport magazines, strutting down the runways at New York Fashion Week and featured at red carpet events. Stylish Americans, including top athletes, rock stars and celebrities demanded the butter-soft comfort of these inexpensive flip flops, making Havaianas available at the most chic retailers and surf boutiques nationwide.

To see a list of retailers by zip code or to shop online visit www.HavaianasUS.com.

Havaianas sandals are sold in high-end retailers nationwide. For more information contact Style West, exclusive distributor in the United States for Havaianas created by S.P. Alpargatas of Sao Paulo, Brazil – 805-485-5334. For worldwide information go to www.havaianas.com.

About BAWLS
BAWLS is the brainchild of entrepreneur Hoby Buppert, CEO of Hobarama, LLC. Widely distributed to local super markets, convenience stores (7-Eleven), Target Superstores, CompUSA stores and gaming venues; BAWLS is a premium, non-alcoholic, carbonated beverage made from the guarana berry harvested in the Amazonian Rainforest. The caffeine found in BAWLS Guarana contains the same amount of caffeine as coffee and nearly three times that of traditional sodas due to a naturally occurring form of the stimulant found in the guarana berry. BAWLS’ unique refreshing flavor tastes like a citrus infused cream soda and its popularity continues to grow over a variety of different sectors including financial institutions, the fashion industry, technology businesses, military bases, extreme sports and college campuses. For more information, please visit www.bawls.com.