Red Bull NA Chief Quits

The CEO of Red Bull North America will vacate his position by the end of the month, according to industry publication Beverage Business Insights.

The resignation of Dan Ginsberg, CEO of Red Bull NA, comes as the seminal energy brand is squarely in the sights of second-place Monster Energy, which continues to grow at a rate comparable only to the category itself.

Ginsberg’s resignation follows a period of review and turmoil at Red Bull NA. The company raised prices for distributors late last year, and has been the subject of review by a team from its Austrian bosses, according to BBI.