Kronik Energy Signs Multi-Year Deal With No.1 BMX Racing Pro Bubba Harris

Kronik Energy, a leading manufacturer, marketer and distributor of an extended line of energy drinks, has signed a three-year deal with the American Bicycle Association’s No.1 Pro and 2005 Union Cycliste Internationale No.1 World Champion Bubba Harris. The agreement will provide Kronik Energy with majority ownership of Harris’ helmet — an advertising space shared with VISA and Nike.

Harris’ new helmet design — a joint effort between Kronik Energy and the Arizona-based Deano’s Custom Painting — was unveiled May 11, 2007 during the Nor-Cal Nationals at Oak Creek BMX in Roseville, CA.

The signing of Harris strengthens Kronik Energy’s presence in BMX Racing — one that is supported by existing sponsorships with 2006 UCI Junior Cruiser World Champion Joe Sowers and Answer Factory BMX.

As part of the sponsorship agreement, Kronik Energy drinks and apparel will be distributed at all 200 days of Pro BMX Supercamp training clinics held throughout the year. The clinics span the entire United States and into Canada.

In addition to a custom-painted, Kronik Energy helmet, the Kronik brand will also appear on a fully-wrapped box truck used to transport Harris to all ABA National race weekends including the 2007 ABA Grand Nationals where Harris will defend his National #1 Pro title – a title Harris has won a record three consecutive years.

“Bubba’s record-setting resume speaks for itself,” said Kronik Energy Marketing Director C.J. Mueller. “His list of accomplishments combined with a steadfast approach to racing translates into continued, positive exposure for the Kronik brand.”

Harris will begin his trek to the Beijing 2008 Olympic Games in late July, 2007.

For additional information about the partnership or to learn more about Kronik Energy, contact Kronik Energy Marketing Director C.J. Mueller at 602-274-6363 or visit kronikenergy.com. For retail and distribution inquiries, contact Kronik Energy National Sales Director Cliff Prausa at 480-491-5577.

About Kronik Energy
Privately held and headquartered in Phoenix, Arizona, Choice First Distribution, LLC operates under the dba Kronik Energy with distribution and marketing initiatives spanning all 50 states. The Kronik Energy family of beverages includes Kronik Energy, Kronik Low-Carb, Kronik Grind, Kronik Entourage, Kronik Energy Fat Boy, Kronik Energy Low-Carb Big Shot, Independent Energy and Independent Diet.